Personal Leadership Development Plan Essay Example | Topics and Well Written Essays - 1000 words

Personal Leadership Development Plan - Essay Example From the description given, personally, I prefer sensing rather than intuition. Sensing is then followed by thinking as opposed to feeling. Sensing is then followed by thinking as opposed to feeling. I prefer thinking critically before making a decision. The criterion is then finalized with judging as opposed to perception. I have more preference to judging as compared to perception (Farcht, 2007). From this assessment, it is evident that I will need to improve on judgment and try to form not so strict deadlines and expectations (Ricketts, 2011). This is so because they cause stress and can demoralize someone so much. From the argument, it is clear that in life, there are downfalls and I should take that in mind to continue with life in a better way. As a leader, I will need to show steadfastness and to be strong even if here in an unexpected happening. This will help give my followers a good example to maintain the pace of work and calmness even in cases of misfortunes. Looking at i ntroversion as a trait, it looks to be strict and mind tasking. Therefore, it needs to be done, with moderation, to avoid stress issues (Ricketts, 2011). ... This is a wide range of testing and is sure to give the required result. These tests are also very reliable since they have been tested with many individuals. This assures that they are perfect with what they measure in an individual. A combination of these tests also gives confidence that it measures about all aspects related to an individual. The tests measure interpersonal adaptability, leadership derailers, distinct personality types, job performance description, and reasoning ability based on a theory of intelligence and real world performance (Granville, 2010). The five assessments have different categories of information that is considered. First, there is the reliability measure of the tests (Granville, 2010). Reliability shows how dependable or true the result obtained after someone has been tested will be. It is an indication of the percentage of previous tests that have already been done and gone through. All the tests given have good reliability, and one is assured that i t will give the required results. The cost of assessment is another category that has been listed. It sums up the cost of carrying out the test online or manually per individual or to a group of people. Doing the test as a group looks cheaper as compared to doing it individually (Ricketts, 2011). Validity of the tests tries to give an idea if at all the results of the test will hold only for a short time or indicate a day-to-day trend of an individual. The tests also are of two different types. There are manual and online tests. Manual tests require the presence of the individual to be tested while online tests can be conducted at any place and any time over the internet (Granville, 2010). Looking at the core areas

Impact of Technology on Information

Impact of Technology on Information Task Write 1500-2000 words explaining with example how technology has changed the way information is used. Your essay should cover four technologies. For the purpose of this essay it is recommended that you do comparative research on technologies and their impact on information. What is the Information Technology? Information technology (IT) The Application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise. Information technology made human life is so easy in the 21 century. Our life is changed greatly more and more in last few year. What the reason behind that? Ofcource Technology is a main factor producing and promoting of changing human life. All technologies who use information that are most important of in the world. In Google map, you can find any location easily and reach there. In transport, you can get information of timing of arrival and depart of buses, trains, planes etc. Everyone is listening music or reading news or viewing movies from the palm electrical stuff, Mp3, I pad, mobile or other similar things. This essay is look back of technologies which are conduct or related information spreading, collection, retrieving and application. It would be ungrateful on our part not to recognize how immense the boons are which modern technology has given to mankind. Can we think of living without computers, mobile phones, electricity or modern methods of publishing? We all know the impact of technology in medical science education system on us. EDUCATION How education system change in past years. So many changes are made compare to past. At the past student learn from his teacher. They had book knowledge. All information can find from only book. It is so time consuming. Finding information from book is get bored the student. Teacher ask question to student and student answer the questions. Information can get so far from books. How Changes made in education system? First change in education system is E-Learning method. In past year if student want information and study about that then they want to go at particular place or get information from book. Now in E-Learning system student get information at the home using internet. They can easily learn from so many easy method without moving place. Student get directly get information from web. Using this method so many change made in education system. Bernard Luskin, an educational technology pioneer, advocated that the e of e-learning should be interpreted to mean exciting, energetic, enthusiastic, emotional, extended, excellent, and educational in addition to electronic. Parks suggested that the e should refer to everything, everyone, engaging, easy. These broad interpretations focus on new applications and developments, as well as learning theory and media psychology. (Education technology article) Main purpose of E-Learning system is that to share method and information on E-Learning, development of common and Euro control deliverables, such as the best practice and service provide documentation for E-Learning development and the digital learning asset sharing platform A learner can get more knowledge and information from visual ex. Video, Poster Board etc. compare to audio. Poster board take place of audio visual in this modern system. In school, Colleges everywhere learning can done by projector or board. It is easy to catch up information for user. Speaking of textbooks, e-books are becoming more prevalent in schools with the advancements of e-reader and tablet computers. I think in the near future that students will not carry around big bulky Backpacks filled with heavy textbooks. In past student carry the heavy book and get information. That the boring thing to do. In present year, student can download e-book in your laptop, phones, and tablets. And whenever they information or anything they take phone and get information in easy way. In this present year people can expand yourself from knowing different languages. Technology facilitates our ability to extend classroom community by using web-based platforms. Teachers and students can use this platform to discuss homework, post assignments, and interact with peers as they work on projects. We now use libraries, but so much of our research and learning is now more web-based. What used to take hours in the library to find, we find instantaneously. As a result, we need to sort through huge amounts of information efficiently. We know how to get and use information. I would argue that because it takes less time to find information, we spend more time digesting, thinking, and learning about new information. Radio Radio is the device that get information from any place in world. The meaning and usage of the word radio has developed in parallel with developments within the field of communications and can be seen to have three distinct phases: electromagnetic waves and experimentation; wireless communication and technical development; and radio broadcasting and commercialization .(http://en.wikipedia.org/wiki/History_of_radio). Radio technology began with wireless technology. Radio technology is related to other wireless invention â€Å"TELEGRAH†, â€Å"TELEPHONE†. In fact all three technology are similar. In 1873 James Clerk Maxwell experiments with the radio waves through free space. After more experiment by David E. Hughes and Heinrich Rudolf Hertz in signal from radio waves, they invent the concept of radio. Radio is first device that allow the mass communication. It has able to information transfer from far and wide area, not only for national wide, it include also international wide. Following image of old radio. First mainly use of radio is contact between ships in the sea. During time of distress, a sinking ship would use a radio messaged nearby vessels and stations on the land to ask for aid. The radio saw a surge of use during the First World War. Both sides used the radio to relay messages to troops and top officials as well as people not on the battle front. At the end of the war, President Woodrow Wilson’s Fourteen Points was sent to Germany via use of the radio. After the war’s end, with the grow up broadcasting began in Europe and United State. Radio-telegraphy is the sending by radio waves the same spot dash message (Morse code) utilized as a part of a telegraph. At starting transmitters were called flash whole machines. It was created and utilized generally for the correspondence of boat to-shore and boat to-ship. The imparting was between two focuses, and it was not open radio television as what we are utilizing these days. It was an upheaval in human data change and transmitting. As early as 1899 the United States Army set up wireless communications with a lightship off Fire Island, New York. Before a wireless system was used by US navy, they even used homing pigeons for communication. As early as 1899 the United States Army set up wireless communications with a lightship off Fire Island, New York. Before a wireless system was used by US navy, they even used homing pigeons for communication. Though we have plenty of choice of new products to listen to news or other things but radio with AM function is still used now by many people, probably by more senior users who are used to listen to the traditional radio sets in daily life.In fact home radio receivers portable or dest one had long been used as a main device for people to get news around the world before the Television was invented.As for radio broadcasting, it took place in 1915, when human speech was first transmitted across the continent between New York City and San Francisco and across the Atlantic Ocean between Naval radio station NAA at Arlington, Virginia and the Eiffel tower in Paris. We need to recall that we can get gigantic measure of data however we need to utilize our cerebrum to anaalise those data. Since data we go anyplace like online or radio or etc, it doesnt mean they are genuine or helpful. In the event that we are utilized with one gadget for quite a while we may lose one capacity around there. Case in point when individuals use GPS to drive, without GPS, they may not know to discover the home. Perhaps we can not stop the new innovations to enter our life, we can not stop ourselves to purchase new versatile, new I-pad, however the paramount thing is that how we utilize them as a part of right way in light of the fact that they have effectively changed the way we used to get data. Marketing Marketing is changed in past years. So many changes made. Main purpose of marketing is attract and retain customer valuable content with the intention of changing or enhancing consumer behavior. In past year, Marketing is done throw paper advertisement, by poster, audio concept etc. Marketing is concern with the business strategy. In past hundred years many principles had change in marketing strategy. In past year, Marketing is done throw paper advertisement, by poster, audio concept etc. In this present year marketing done throw Facebook, YouTube, Twitter type social media where people can interest in product, so Marketing is done very easily. According to Tech Target, more than 64% of car buyers use the Internet to research car models, features, and prices. Even more, 68% of new car buyers attest to visiting an average of seven different sites, such as Kelly Blue Book, Autobytel, and Edmunds. In past year, marketing done throw paper. All paper wrote by himself by people and give other for marketing. They can write document by hand writing. There are time consuming and waste of paper. In this generation that work done by printing machine. All document write in computer and you can copies easily available. As long as people still read newspapers and magazines, text marketing will remain important. Early mail frameworks were utilized principally for sending individual letters and interchanges between organizations, however dashing advertisers soon found that mail could be an extraordinary approach to market organization and its products. while numerous individuals whine uproariously about garbage mail, there are still ways to utilize mail promoting viably, and it can be an extraordinary approach to assemble a client base when beginning a business. Mail promoting is not the least expensive advertising system accessible, however it can be massively viable if utilized accuratel y. In present year marketing also done throw audio and video visual. You can record your advertisement and advertisement on radio. You can make video transfer throw internet or view video advertisement on film interval, on online web advertisement or on television. You can easily marketing your product. The fame and regulation of radio gave advertisers a fresh out of the box better approach to connect with potential clients. Since it was difficult to charge for access to a radio station, early stations depended on promoting, and radio promotions are still the essential means by which radio stations produce income. Indeed online radio stations still depend on sound recordings for promoting. TV promoting came a bit later, however it stays as prominent as ever, and all promotion backed feature wholesalers will proceed to use feature promoting for future. Early web browsers began allowing images, website operators began running advertisements. These advertise were typically banner ads, and operators would charge for each ad shown. Later, only ads that users clicked resulting in charges. Today, many ads are based on text, and advertisers only pay when users click on them. On popular platforms, advertisers compete based on price for better advertise placement. Like facebook and other social networking website advertisement Technology has long changed how we live our lives, but some of us fail to realize how profound the changes it brings are. When it comes to advertising, businesses can no longer create a sign and hope that others will spread the news. Fortunately, there are a number of effective an d affordable options for businesses of all sizes, and those who take advantage of what advertising can do using modern technology stand to make tremendous strides. Communication Communication is process of interaction or interchange word between people. Changing on technology effect the communication technology. Many device find for the communication as example like phone, messages service, internet call, new application for communication all that. Many year ago people communicate with the symbol. People can pass the message by symbol. Communication done also by writing. Few year ago people can write letter and post. And other people receive post read and get answer. That waste the time. Phone is the most important innovation by graham bell that change the communication and information exchange way. So many innovation can made in communication. In past people can communicate just with talking and writing paper and this present time people can get information throw telephone. Just call and ask and get information. In communication that has two main part. Telecommunication Videocommunication Telecommunication means communication at distance with technology. In this present time so many changes has done. Many invention done. Like phone, calling, messeging Audio-video transfer. Tele-communication included audio messages such as coded drumbeats, lung-blown horns, and loud whistle. Telecommunication can increase the ability to access throw film and music. Telecommunication and videocommunication play most important role in social activities. In 1920-1930 social dimensions of the device became a prominent theme in telephone advertisements. Using Television people can seen films or entertain at home. They cannot travel for video entertainment. With Radio and internet people can listen music at the home. At the past that all thing not available. Now in this generation wireless telecommunication is available that people can communicate with anyone at any place. Internet, radio, television, telephone all the major components of telecommunication. Video-communication is the conduct of a video conferencs by a set of telecommunication technologies which allow two or more locations to communicate by simultaneous two-way video and audio transmissions . In past there are no any video chatting is available. Now in a days Skype, viber so many application that use for video communication. References www.necsi.edu.research/management/education www.wikipedia.org.wiki/e-learning www.wikipedia.org/wiki/history_of_radio www.personal_psu.edu/jtk187/art2/radio.htm www.MBA-exchange.com/candidates http://en.wikipedia.org/wiki/telecommunication http://en.wikipedia.org/wiki/Videoconferencing

The Passionate Shepherd Poems :: Poems Poetry Shepherds Essays

The Passionate Shepherd Poems The poems â€Å"The Passionate Shepherd to His Love† (Marlowe), â€Å"The Nymph’s Reply to the Shepherd† (Raleigh), and â€Å"Song† (Lewis ) all focus on the same basic plot and characters but vary considerably in point of view and theme. This difference comes primarily through the difference in the poems’ speakers. A poor shepherd is the voice of both â€Å"The Passionate Shepherd to His Love,† and â€Å"Song.† However, the shepherds of the two poems feature almost opposite attitudes. The shepherd in â€Å"The Passionate Shepherd to His Love,† the original poem of the series, is a romantic idealist who paints beautiful pictures for the girl he loves of â€Å"beds of roses† and riches. In contrast, the shepherd in â€Å"Song† seems almost pessimistic. He too paints a picture for the girl he loves, but his is of hardship, toil, and bitterness, not beauty and love. This difference in attitude completely changes the light in which each of the poems is viewed. Because of the light-hearted, romantic tones of â€Å"The Passionate Shepherd to His Love,† the reader experiences a similar dreamy, faraway mood. The reader of â€Å"Song†, however, feels only sadness and perhaps longing for a world of greater possibilities than the grim one the speaker describes in the poem. The speaker of â€Å"The Nymph’s Reply to the Shepherd† shines yet another light on the general plot of the poems. In this poem, we see a possible reply of the woman to the original â€Å"Passionate Shepherd† in the Christopher Marlowe poem. Unimpressed by the shepherds extravagant promises, she practically answers that such material things will fade and the only things valuable are the passionate and pure feelings of love in youth. If her shepherd could make these last, she might be moved to be his love. This poem evokes in the reader both feelings of romance (the nymph does seem as though she may care about the eloquent shepherd and want to be his love) and those of sadness (the nymph seems to want something more than what the shepherd may be able to offer her).

Nephron Technology for Lube Oil

Nephron technology makes a difference Engr Maliha Maisha Rahman Bannichi Enterprise limited Literature Review:TBN: In short, a TBN (total base number) measures the amount of active additive left in a sample of oil. The TBN of a used oil can aid the user in determining how much reserve additive the oil has left to neutralize acids. The lower the TBN reading, the less active additive the oil has left. Oil’s function is to lubricate, clean, and cool the engine. Additives are added to the oil to enhance those functions. Viscosity: Technically, viscosity is defined as resistance to flow.Commonly though, we think of it as an oil's thickness. To be more specific, it is the thickness of an oil at a given temperature. The viscosity of an oil could be reported at any temperature, but to standardize things, most laboratories report either a low temp (100F or 40C) or a high temp (210F or 100C) and stick with either SUS or cSt. The standardized temperature reading allows us to compare appl es to apples for judging the thickness of the oil. Single Grade ; Multi Grade Viscosity: today since most gas- or diesel-engine manufacturers recommend multi-grades.At operating temperature, a straight weight performs just as well as a multi-viscosity oil, and there is nothing wrong with using a straight weight. It's just a simpler form of oil. Some diesel fleets still use straight weights, as do about half the piston aircraft operators. The difference between multi-grade and straight-weight oil is simply the addition of a viscosity improving (VI) additive. The most common grade of automotive oil in use today is the 5W/30, which is a mineral oil refined with VI additives that leave it reading as an SAE 5W viscosity when cold, yet an SAE 30W when hot (210F).The advantage to the multi-weight is that when starting the engine, the multi-viscosity oil (with its thickness of an SAE 5W when cold), allows the engine to spin over more easily. The most common diesel use oil is 15W/40. It is a n SAE 15W oil with a VI additive that leaves it the thickness of an SAE 40 weight at operating temperature. What makes an oil a diesel-use oil (rather than automotive-use) is the level of additives used. Diesels require heavier levels of dispersant and anti-wear additives. These heavier additive levels are objectionable for automotive engines since they may interfere with the emission controls andated by the EPA. Need To Choose the Proper Viscosity: We are seeing that trend for newer engines, for which the recommended grade is getting progressively lighter. The common 10W/30 has become a 5W/30, and some manufacturers even recommend 5W/20 oil. On the other hand, we can't see (in oil analysis) where it hurts anything to run heavier 10W/30s or even 10W/40s in modern automotive engines. The heavier oils provide more bearing film, and that's important at the lower end. If your oil is too light, the bearing metals can increase. If the oil is too heavy, the upper end metals can increase.Th e trick is to find the right viscosity for your particular engine, which is why we suggest following the manufacturer's recommendation. Changes in Viscosity/Adding additives? Then the Result Comes: Adding anything foreign to your oil can change its viscosity. Some types of after-market oil additives cause a quite high viscosity at operating temperature. While an additive might improve bearing wear, it can often cause poorer upper-end wear. We don't recommend any type of after-market additives. Other changes to viscosity can result from contamination of the oil.Moisture and fuel can both cause the viscosity to increase or decrease, depending on the contaminant and how long it has been present in the oil. Antifreeze often increases an oil's viscosity. Exposure to excessive heat (leaving the oil in use too long, engine overheating) can also increase viscosity. When your oil's viscosity comes back as either lower or higher than the â€Å"Should Be† range, something is causing it. If the high/low viscosity is hurting wear, the key is to find out what it is and repair your engine or adjust your driving habits accordingly, to correct the viscosity and optimize your engine's efficiency.If you decide to use a different viscosity oil than what the manufacturer recommends, you might want to use oil analysis while you are experimenting. Your wear data doesn't lie. People selling oils and additives may be sincere, but they don't have to live with the results. They simply smile a lot on the way to the bank. MoistureProblems: Industrial oils run â€Å"cold† compared to other (such as automotive-use) oils, and they tend to accumulate moisture. The moisture comes from humidity in the air, or in some cases, it's directly introduced to the oil from coolants and related systems.Moisture affects the lubricity of the oil, decreasing its effectiveness. Moisture in the oil can cause a variety of problems, such as poorly running hydraulic rams, machine sizing, and chatte r. Another negative effect of moisture in oil is acidity. Oil, by its molecular nature, cannot become an acid. But there is always a little moisture present in oils operating at relatively cool temperatures, and that moisture can turn acidic. Acids in a machine's oil sump will corrosively attack internal parts not only the metallic parts, but the seals as well. Corroded valves become ineffective.Many headaches in a machine's operation can be directly attributed to oil condition. Though oils do not respond to the pH test, there is a neutralization test called Total Acid Number (TAN) that can easily spot oil that is becoming problematic. AbrasionProblems Industrial oil becomes abrasive from wear metals, abrasive dirt, and particle contamination. The most serious result of abrasive oil is the detrimental effect it has on seals. Machine seals are lubricated by the system's oil, and they will last a long time if the oils are maintained effectively.If they are not maintained properly, the seals will degrade and cause leakage. Leaking machines require pans under them, which need to be vacuumed regularly, and the waste oils pose a disposal problem. Fresh oil is purchased needlessly, running up maintenance costs. Machines that leak oil also run the risk of being run low on oil and having improper oils used as replacement. All these expensive problems can be eliminated by keeping machine oils in serviceable condition. WhatAboutFilteringOil? Many industrial operations hire filtration companies to filter insolubles and abrasive contaminants from their oil.Some plants operate their own filtration equipment. Filtering oil that's currently in use is a good idea, and it helps companies avoid needlessly purchasing virgin oil products, but it has limits. Oil that is filtered too many times can contain damaged additives. If the additives are damaged, the oil can't function effectively: the oil loses lubricity and becomes oxidized. There is a point at which the additives either n eed to be restored or the oil needs to be replaced, and oil analysis is useful in determining this point. It can also help to rate the effectiveness of a company's filtration program.Not all wear metals and abrasive contaminants can be filtered out of the oil; they tend to accumulate and eventually reach levels that leave the oil unserviceable. A test known as the ISO Cleanliness Code (also called a â€Å"Particle Count†) can be used to rate the cleanliness of an oil sample. This test also shows the effectiveness of the machine's in-line oil filtration. Insolubles test : The insolubles test measures the total insoluble materials in an oil sample, that is, all solid or liquid materials that are not soluble (won't mix) in oil.Virgin oil shouldn't have any insoluble materials in it. When it occasionally does, the most we normally find is a trace level. The insolubles in virgin oil are from the normal oxidation process of the oil, which leaves free carbon in suspension when oxyge n forms with hydrogen (oil is a hydrocarbon). The insolubles test is a centrifuge method. A measured volume of oil is mixed with a heated solvent, agitated, and spun at high speed. Insoluble materials collect at the bottom of a tapered glass tube and can then be quantified.The insolubles test is a fair measure of how fast the oil is oxidizing and receiving contaminants, and how effectively the system's oil filtration is functioning. Industrial oil normally contains very low insolubles due to the few and relatively mild heat cycles the oil experiences (heat cycles accelerate the oil's normal tendency to oxidize). Further, oil filtration on industrial machines may filter particles as small as 2 to 10 microns, keeping the oil pristine for a very long time, often years. Automotive and aircraft oils however, suffer the most difficult environmental problems of all types of oils we analyze.They regularly receive blow-by products from the combustion process. They suffer extreme heat cycles. Any contaminant in the oil will accelerate the oxidation process, causing insoluble materials to increase. Engine oil needs to be changed regularly due to all of the above. Excessive insolubles can form in an engine oil if the oil: is running hot, is receiving more than a normal amount of contamination, is suffering more (or more severe) heat cycles than is normal, is being run longer than a typical use cycle, or, on the other side of the coin, if oil filtration is marginal or relatively ineffective.If we found no contamination in your oil and your change intervals are normal, we often mention a problem at oil filtration as a possible cause of higher insolubles. Insolubles may be forming because your oil change interval is too long for the condition of the engine. Your oil filter may be inferior. It is possible the oil filter bypass valve has relived if the filter is becoming restricted. The filter system bypass may also open upon unusually cold starts when the oil is too thick to pass through the filter media. Once the bypass relieves, the filter is effectively out of the system.Fig: insoluble pentane and tolueneReport of E16(without using nephron system) and E-45 (with our nephron system):Figure: working procedure of nephronMarine Engineering thesis- 30000 hours lubricating oil continued using experimentEngine specification, graphs showing lube oil change and viscosity, Tables showing wear and tear ratio. Engine Specification Engine model| | 8N21AL-EV| | Type| Vertical water-cooled 4-cycle diesel engine| Number of cylinder| 8| Cylinder bore x stroke [mm]| 210 x 290| Total displacement [lit. ]| 80. 36| Continuous rated output [kW(PS)]| | 1300 (1768)| |Engine speed [min-l]| | | 900 | 1000| | | Generator capacity [kWe]| | 1200| | Combustion system| Direct injection| Starting system| Air-motor starting| Engine model| | 6N21AL-EV| | Type| Vertical water-cooled 4-cycle diesel engine| Number of cylinder| 6| Cylinder bore x stroke [mm]| 210 x 290| Total displacemen t [lit. ]| 60. 27| Continuous rated output [kW(PS)]| | 970 (1319)| | Engine speed [min-l]| | | 900 1000| | | | Generator capacity [kWe]| | 900| | Combustion system| Direct injection| Starting system| Air-motor starting| | | | | | | | | | | | | | | | | | | | | | | Conclusion: The nephron system cleans the impurities in the LO at almost the same time that they appear, continually cleaning and maintaining the oil. This is the main reason why this system was selected for this experiment. Those particles of the lube oil that do deteriorate via oxidation are so small when using the filtration system of the nephron system that they can be disregarded. The particles of lube oil that is lost when using lube oil are those that are oxidized, evaporated or destroyed by high temperature.In other words, the ratio of molecules with large molecular weight grows as time passes using the lube oil. This is because the molecules which are smaller are more susceptible to heat and are therefore lost more easily. The oil begins to resemble the properties of the high grade naturally occurring lube oil in such location as bright stock. The actual burning proof load of this oil is approximately 25% better than that of new oil. For these reasons it is natural to use nephron system. The more time proceeds it gets more viscous.

Chadwick: A Balanced Scorecard

Needs to focus Its business strategy by first addressing the following questions: How do customers see us? What must we excel at? Can we continue to improve and create value? How do we look to shareholders? The Balanced Scorecard is a set of measures that gives top management a fast but comprehensive view of the business. It details both financial and operational measures by focusing on four parameters: Innovation and Learning Perspective, Internal Business Perspective, Customer Perspective, and Financial Perspective.By adopting the Balanced Scorecard, Chadwick, Inc. Will create a report that Includes financial measures of results already taken together with operational measures that are the drivers of future financial performance. Innovation and Learning Perspective Chadwick will fulfill its company value through its ability to introduce its new products, improve operating efficiencies to generate its revenue. Well-trained employees bring value to a company, and a good training prog ram can improve the employees' performance.The best measurement of training is return on investment (ROI). Chadwick, Inc. ‘s goal Is to create an Increase of new drug Innovation; measured y comparing after-training results to previous pre-training results, setting a benchmark at 5%. The Research and Development department (R&D) plays an important role by getting feedback from the market, customers, and specialists. It will use the feedback to create future products to meet their customer's needs and create profits. The company should set up both short-term and long-term goal for the R;D department.The short-term goal will be measured by two deferent ways: the amount of new product's weight on total sales and time a product takes to be Introduced to the market. New products must occupy 60% of the sales. To measure product introduction, Chadwick, Inc. Can compare the time spends on the new product development and compare it to its competitors. The long-term goal is to maintain t echnology leadership in the industry, measured by Chadwick ability to develop next generation of drug innovation. To motivate the employees, the company should set up a reward system or work environment to stimulate the creativity of Its workers.Chadwick should Incorporate both monetary and non monetary methods to reward its employees. The non monetary awards include: public recognition such as reduce development team award dinners and ceremonies, recognition through video spots or the company newsletter; or, time off like time allocated to work on â€Å"pet† projects, extra vacation for overtime worked, etc. (Sunken, 30). Above all, to build an engaged workforce, enable a rewarding work environment, and leverage technology are essential elements the company must Include when setting measures under Its Innovation and learning perspective.Internal Business Perspective Chadwick Inc. Needs to implement internal business measures to meet its customers expectations. By identifying and measuring specific goals such as new compound velveteen, excellence in manufacturing and new product introduction, Chadwick will ensure its continued market leadership. New compound development will be measured by the number of products in development and focusing on three factors: will make it through, attrition can determine the number of compounds needed in each stage to ensure registration.Cycle time will measure the amount of time it takes for a compound to go through the entire process from development to market introduction. Funding will determine how many projects the company can financially support throughout the year. Based on the three factors, management will be able to calculate how many compounds are needed in each development stage and identify any gaps in its strategy. Chadwick needs to continue its excellence in manufacturing. Creating a quality product at a reasonable cost will ensure customer loyalty and drive profits.The manufacturing development will measur e the unit cost of each drug. Also it will measure the cycle time of each drug focusing on quickness and efficiency. Management will be able to calculate if a certain drug takes longer, or is more expensive to manufacture, and make changes accordingly to minimize cost and improve lead time. Product introduction will be measured by the time it takes to market the newly approved drug. It will also measure the costs associated with introducing the new drug, such as advertisement and incentives to distributors.Management will be able to track each drug and determine if there are any delays in the distributing and marketing process Customer Perspective Customer retention is one of the most important parts in keeping a company going strong. Chadwick must realize that the customer's opinions, finances, and willingness to buy their products are significant in moving forward. One way that Chadwick can see what customers are thinking is to have a section on their website that allows them to a sk questions about the products and to express their concerns about the products that might not be working.If the company provides this option on their website, the innovation and learning perspective can focus on ways to improve the products and keep the customers coming back for more. Another way to see what customers think of the company and its products is to ask them directly, whether it's sending them a survey in the mail or asking them at the doctor's office. These surveys can include questions that refer to which products are effective and not effective, which products consumers tend to purchase, which products people can afford, ask if the products are delivered promptly, and ask whether or not they are satisfied with the service.Since Chadwick is always looking to grow in quarterly sales and increase market share, it is important to see what customers are willing to pay for and which products they are purchasing. It is important to find out which products are not being sol d so Chadwick can take those items off the shelves and save money. Chadwick must see who its target consumers are; they have to find out which age range, gender, and race purchase the products. In order to keep Chadwick customers coming back, Chadwick must provide them with the best products and services.Another great way to stay in touch with customers is a loyalty program. It's a great way to use the email marketing tool and Chadwick can send its loyal customers special offers and let them know about upcoming events and new products. To make the customers feel appreciated, Chadwick can send out birthday greetings with gifts or special offers. This personal touch helps customers understand that Chadwick alee them as individuals and invites more loyalty and trust. Lastly, Chadwick needs to keep its loyal customers involved so Chadwick must ask for their opinions on the that would alienate its loyal customers.From a consumer perspective, a loyal customer would love to have a say in t hings and provide an invaluable incite on the upcoming business plan. After the decision is reached, their word of mouth marketing will achieve more success than almost any type of advertising or marketing efforts Chadwick employ. Financial Perspective Financial performance and measurements continue to be the crucial measurements or both the company and the company's shareholders. Financial goals have been set to determine profitability, growth, and shareholder value. Chadwick, Inc. Seed Return on Capital Employed (ROCK) to control the returns from the most profitable divisions and transfer the excess to those divisions that held out the highest promise for profitable growth. Chadwick implemented the reporting of financial summaries by each division to corporate headquarters. The Chadwick executive committee consisted of the Chief Executive Officer, the Chief Operating Officer, two Executive Vice Presidents, and the Chief Financial Officer. The executive committee met on a monthly b asis with each division manager to review ROCK performance.In order to improve production within the Norwalk Division, we recommend that Chadwick implement to a total quality management program. This program will measure extensively the factors in employee participation, statistical process control, and key quality indicators. Chadwick can use computerized control and remote data entry systems which can produce daily income statements. This information can be available to the department managers and operating personnel. With this information, the value of output from production process can be estimated.This can be accomplished by using market prices and subtracting the expense of raw materials, energy, and capital consumption in the production process. In conclusion, Chadwick, Inc. Needs to create a clearly defined business vision and strategy to properly apply the Balanced Scorecard Theory. The vision and strategy needs to be implemented from top management. Chadwick measurement sy stem will strongly affect the behavior of management and employees. Monetary incentives can be added to the implementation of this program to make it successful.

Examine Oscar Schlinder essays

Examine Oscar Schlinder essays Oscar Schlinder was a businessman and a German, who owned his own business. Most of his workers were Jewish people and when the war broke out, his were taken and some have to shove snow and if they didnt work or if they were disabled they where shot. When his workers were taken to Concentration Camp, and he went straight down there to get them back, he said that they were very good workers. He hated what the Nazis where doing to the Jews. Every now and then he would save a few more Jews. Oscar changed his business t making war machines, and so he needed a lot more Jewish people, including children, although the Nazis didnt like it. Oscar would lie and say that some had died and he needed more Jews, by, he had really helped them across the boarder. He saved 1000s of Jewish people; he even got ladies come to him at work asking him if he could save their parent or Grandparents from a Concentration Camp. I think the main reason why Oscar was so nice to Jewish people was because he had so many working for him before the war and his closest friend he worked with was a Jew, and after Oscar saw what was happening to the Jews after they died and how they died if they werent shot, he tried to save even more. After the war the Jewish People he had Saved, made a grave for him, although they didnt really know if he was alive or dead, as no one heard anything about him after he left the Camp, 12:05am, when all the Jews where allowed to go. The holocaust was very well presented in the film. You could see what happened to the Jews, from the beginning, when they were kicked of out of there homes, if they worked for Germans, they either lost their jobs or kept them on without pay. You see them getting packed on train cages with no food, no water and no place to go to the toilet. There were separate train or cages for women and children and the other for men. These trains headed for concentration Camps all over Germ ...

Free Essays on Air Travel

Air Travel Traveling by air has become a way of life for many business professionals and vacationers alike. Although not always the most comfortable way of travel, airplanes have been used to get people to their destination in a timely manner. Depending on one’s financial situation, he or she can choose various seating options on the aircraft- such as flying first–class or flying coach-class. However, all budgets aside, flying first-class is the most comfortable, provides the best food, and is a favorably located section when compared to flying coach. Comfortable seating is the key to an enjoyable flight. Most people traveling on aircraft like to rest while on the plane. The seats in both first-class and coach-class are able to recline. Both seating sections also have chairs with armrests, as well as blankets and pillows to further comfort the passenger. Coach-class usually has seating in cramped rows of three, whereas in first-class, the seats are situated in rows of two. This seating arrangement allows for a more spread out and comfortable ride. The chairs in first –class are usually made out of leather and are quite larger than those in coach. In addition, the rows of first-class seats are separated far enough so that one can recline with ease, while not infringing on the space of the person behind him. In coach-class, the rows are quite close together, and therefore can sometimes make for an uncomfortable flight- especially when it comes time for food service Both first and coach class sections of airplanes offer some type of food service to its passengers. They offer a meal for breakfast, lunch, or dinner, as well as a choice of beverages. Although airlines are not known for providing gourmet cuisine, the first-class sections are usually offered a menu so that the passenger can choose his or her meal preference. Food served in coach-class typically arrives in a box form, and is the same food for each of the passengers. ... Free Essays on Air Travel Free Essays on Air Travel Air Travel Traveling by air has become a way of life for many business professionals and vacationers alike. Although not always the most comfortable way of travel, airplanes have been used to get people to their destination in a timely manner. Depending on one’s financial situation, he or she can choose various seating options on the aircraft- such as flying first–class or flying coach-class. However, all budgets aside, flying first-class is the most comfortable, provides the best food, and is a favorably located section when compared to flying coach. Comfortable seating is the key to an enjoyable flight. Most people traveling on aircraft like to rest while on the plane. The seats in both first-class and coach-class are able to recline. Both seating sections also have chairs with armrests, as well as blankets and pillows to further comfort the passenger. Coach-class usually has seating in cramped rows of three, whereas in first-class, the seats are situated in rows of two. This seating arrangement allows for a more spread out and comfortable ride. The chairs in first –class are usually made out of leather and are quite larger than those in coach. In addition, the rows of first-class seats are separated far enough so that one can recline with ease, while not infringing on the space of the person behind him. In coach-class, the rows are quite close together, and therefore can sometimes make for an uncomfortable flight- especially when it comes time for food service Both first and coach class sections of airplanes offer some type of food service to its passengers. They offer a meal for breakfast, lunch, or dinner, as well as a choice of beverages. Although airlines are not known for providing gourmet cuisine, the first-class sections are usually offered a menu so that the passenger can choose his or her meal preference. Food served in coach-class typically arrives in a box form, and is the same food for each of the passengers. ...

43 Data-Driven Headline Ideas From 1,000 Popular Posts

43 Data-Driven Headline Ideas From 1,000 Popular Posts So far,  the 16,312 people who rely on for their all-in-one marketing calendar have scheduled 4,302,684  blog posts. Thats a lot of blog headlines. And were data junkies. The result? We nerded out pretty hard core. It was time to analyze all of the blog posts  in our system  to understand what headline ideas perform the best on social media to not only help you write better headlines, but also help you get the most social shares for your hard work  when you schedule your  social media  right in . To top it off, it was high time you had access to this data right in your marketing calendar to help you write great headlines every time. So next time you log in to , check out your  all-new headline analyzer integration to help you choose the best headline for your blog posts to help you get the social attention and traffic your content deserves. Lets take a look at the 1,000 most popular headlines weve ever seen,  focusing on the structure of very shareable headline ideas. First, a tangent: There are many factors at play here that made these 1,000 blog posts successful. Were  they  long-form blog posts? Did influencers write them? How did the editors promote these posts? I could name off a bajillion questions about the quality of the content. So this  data analysis focuses  purely on the headlines themselves and not the context of the content behind them. That's why there are a few things to keep in mind: A significant majority of these blog posts received the bulk  of their social shares from Pinterest, meaning they had some awesome visual content embedded into their blog posts. Many of the blogs  are optimized to increase social shares using WordPress plugins and social media  buttons. Every blog's audience is different, and some audiences may be more likely to share than others. Also, some audiences prefer certain networks over others. This data is no indicator of pageviews or the ultimate goal of content marketing to convert any traffic into profitable customer action. But, it's worth mentioning that from this data sample, an average blog post received: 18,700 Facebook shares,  22,997 likes, and 7,810 comments 252 Tweets 621 LinkedIn shares 304,934 Pins So there  are definitely lessons to learn  since only two of  10 people who see your headlines actually click through to read your blog posts. 1. A significant majority of headlines are generic,  essentially only targeting a keyword. An overwhelming amount of headlines in this study were generic- meaning they didn't contain any value proposition or helpful information to connect with the readers' emotions. I've heard headlines like this called label headlines before, and they look something like this: Wedding Budgets While  generic headlines work, you could improve this headline even more to connect with an emotion that could generate even more social shares: How To Stretch Your Wedding Budget To Make It The Perfect Day It's not an exact science, but your audience gets a better feel for what they'll discover after clicking through to read your content while connecting to an emotional need to stretch a smaller budget. The data we used to build the headline analyzer suggests the latter example here should perform  better than the original for increasing social shares and clickthroughs. Make your #headlines appeal to emotion to get more clickthroughs.2. People share blog posts with numbers in blog headlines. About 11% of the blog posts in this study began with  numbers in the headlines. Some of these were list posts, some mentioned  completing tasks in a specific amount of time, and some included steps. There is something about data that draws people into these headlines- setting an expectation and promising a quick solution to a problem. Data from Conductor and cited through Backlinko suggests that headlines with numbers get 36% more clickthroughs than those without, and this new data seems to complement what Conductor found, suggesting that headlines with numbers get more shares than those without. But  Conductor data suggests that odd numbers tend to perform better.  Data from this study suggests the opposite. Of these popular headlines that contained numbers, 49 contained odd numbers while 58 of them contained even numbers. The most popular numbers used in headlines were: 15 and 20 tied for the  most popular 30 came in second place 10 took third place 5 came in fourth place 3 and 25 tied for fifth place 7, 16, and 50 tied for sixth place Think odd numbers perform best in #headlines? Think again [new research].3. List posts are the most popular structured headline that people share. Those numbers you just read about? Most of them were part of list posts. Yep, they still work. 4. How to headlines still work. It was surprising to find only 4% of the headlines in this sample contained how to  in them. But even with just a small amount, these still performed super well among the larger group. 5. Include header images to  drive tons of shares through Pinterest. While you might have the greatest headline and content in the world, it won't drive shares on Pinterest unless you complement  your blog post with awesome visuals. The average blog post from this study received more than 300,000 Pins on Pinterest because they included visual content. Even if they contained a generic headline,  these blog posts had to have awesome visuals to drive those shares. 6. Focus on self-reliance, ease, and time-savings. DIY appeared in 5% of the headlines. That's even more than how to! A  similar  percent  contained the word minute, taking an idea and letting the reader know how easy using the information from the blog post would be: $5 + 30 Minute Wooden Growth Chart Some of the blog  headlines also focused on helping readers do something with the tools they already had, without the need to buy anything new.  Overall, it seems that in no matter what industry- or even business-to-business or business-to-consumer- there is a common need to save time and money. 7. Question headlines  are under-used. Only two headlines in this study used questions to inspire curiosity. That runs contrary to other data we've analyzed that shows that question headlines are one of the top-performing types of headlines. Essentially, this means there is some opportunity for you to use question headlines to stand out from your competition. Recommended Reading from Neil Patel: The 6 Types Of Social Media Content That Will Give You The Greatest Value When we started analyzing our Twitter data to help us improve every tweet we send, we found that open-ended questions tend to  get more clickthroughs than other headline ideas. Sometimes, that disparity hit as much as 32%! So appeal to the fear of missing out in your social messages by sharing headlines like... Does Your SEO Content Strategy Focus On Buying Intent? Get Customers, Not Just Traffic. ...to  encourage more clickthroughs to your content. What would happen if you used questions as your #headlines?8. New types of blog posts may have an opportunity to stand out. A few of the blog posts had unusual headlines that nearly focus on the absurd to inspire clickthroughs and social shares: 135 Easy Elf on the Shelf Ideas That is a ridiculously high number, meaning folks looking for that information probably only need a single source to answer all of their questions on the topic. Those examples made me think of the best types of blog posts that help you grow traffic. When Aman Thakur explored the topic, he found: Long list posts get more backlinks. There were several  posts in this study that hit large numbers like 99, 100, 101, 135, and even 173 that really stood out from the others. Research-backed, data-driven posts get more traffic. Only a small amount  of the headlines included percentages or growth numbers. Personal success stories can  turn traffic into profit. Another small number of blog posts told very personal stories- some of them almost satirical. New method posts can coin new terms and change the industry.  Only very few of the blog posts in this study coined new terms for their processes, but when done, they were done well. Infographic  posts  get more shares.  Again, tons of these blog posts performed really well on Pinterest, so this seems like very good advice. Expert advice posts help you steal their audience. Some of the  headlines  in this study mentioned influencers' names to either take their idea  and build on it, or as an actual interview with the influencer. Takeaway: These ideas are data-backed, proven to increase your traffic. Yet it looks like these are new wave types of blog posts  that not many have explored yet. That means there is ample opportunity for you to use these headline ideas to stand out. 9. Some words make for very shareable headlines. Nearly 5% of all the headlines in this sample contained the word easy, another 4% used you, and 2% contained best. It looks like it works to focus on providing the best possible information to use as easily as possible all while targeting your audience directly in second-person narrative. Don't be afraid to test lesser-used adjectives to inspire some interest in your  blog posts: Stop Searching For A Magical Exercise Routine Pulling information from previous research, check out this  huge list of 500+ emotional words that will help you write better headlines with some uniquely powerful words. 10. There is opportunity to improve headlines to be more emotional. The average score of these posts is a 32 with the  headline analyzer, getting a C- grade. Woops. That's why even when you're publishing  really great content, we decided to help you  write better headlines by integrating that headline analyzer directly into so  you can see your score, write a few more headlines to publish every blog post with a  more emotional headline, and even get inspiration for sharing alternative headlines on your social networks. You can get started with the free headline analyzer now, and when you want to plan awesome content, just know it's waiting for you in your marketing calendar right in . ;) The Key To 43 Data-Driven Headline Ideas One of the things that's most useful with this data  is checking out the structure of successful blog headlines to give you new headline ideas. Consider this a way to find new angles for your blog posts and get a bit of inspiration from headlines that have already performed extremely well. This is going to feel like a lesson of filling in the blanks. Here's what you need to know as you get started with your headline ideas: [Brackets]: Anything in brackets is where you'll enter your own words to take a successful headline idea and make it your own. #:  Enter a number. Adjective/superlative adjective: Write in a word that describes your noun. Noun:  In most cases, think of this as your keyword for the blog post. Verb: Think of your headline like a call to action- tell your readers exactly what they should do. Adverb: Coupled with your verb, make it sound super easy to do what you're telling them to do. Audience: Think about your target audience and words they'd relate to, and literally call them out in your headlines. Present/past participle: Think of a verb in motion. Alright, some of that  might sound scary to those of you  who didn't pay attention in grammar class (you know who you are). And that's just fine. Follow the headline idea examples and you'll do great! Make it sound so easy it's silly  not to read your blog post. 1: Easy [Adjective] [Noun] (Our Favorite [Noun]) Easy Pull Apart Pizza Bread (Our Favorite Recipe) 2: [#]-[Noun] Easy  [Noun] 5-Ingredient Easy White Chicken Chili 3: [#] [Adjective]  And [Adjective]  DIY  [Noun] 60 Cute and Easy DIY Gifts in a Jar | Christmas Gift Ideas Position your blog post as an ultimate guide. 4: [#] [Adjective] Ideas For Every [Noun] 50 Organizing Ideas For Every Room in Your House Instigate  interaction and engagement. 5: Find Your [Noun]  With Our [Noun] Quiz #15daystoDDG : Find your muse with our Style Stalker quiz (day 4) Appeal to your readers' emotion to save money. 6: [Verb] These [#] [Noun] For [Adjective] [Noun]! Contact These 173 Manufacturers for High Value Coupons! 7: [#] Free [Noun] 20 Free Handwriting Fonts Help your readers save time. 8: [#]-Minute [Adjective] [Noun] 8-Minute No Crunch Ab Burner 9: $[#] + [#]-Minute [Adjective] [Noun] $5 + 30 Minute Wooden Growth Chart Intrigue your readers with a mystery. 10: [#] Tips For [Audience] (Number [#] Is A Game Changer) 45 Tips For Men (Number 40 is a Game Changer) Call out your audience directly. 11: [Audience]: You'll Thank Me Later (And For The Rest Of My Life) Coffee And Tea Lovers: You'll Thank Me Later (And For The Rest Of My Life) Write a truly unique headline to capture  interest. 12: [Noun] (Inspired By [Noun]) Bare Necessities Fresh Fruit Pops (Inspired by Disney's The Jungle Book) 13: [#] Unspoken [Noun] Rules Every [Audience] Should Know 27 Unspoken Suit Rules Every Man Should Know 14: A [Noun] Of [Noun]- [#] [Noun] Ideas A Hodge Podge of Mod Podge- 10 Mod Podge Ideas Share your value proposition. 15: [#] Ways [Noun] Will Improve Your Life 9 Ways Apple Cider Vinegar Will Improve Your Life 16: [#] [Noun]  Hacks You Won't Want To Forget 25 Sewing Hacks You Won't Want to Forget Focus on a very specific use case. 17: [#] [Adjective] [Noun] To Try On Your Next [Noun] 18 Mouthwatering Breakfast Recipes to Try On Your Next Camping Trip 18: [#] Things To Do With [Noun] 27 Things to Do With Cake Mix Show your readers how to do something better than ever. 19: How To [Verb] A [Noun] With [Noun] How To Clean A Microwave With Vinegar And Steam! 20: How To [Verb] [Noun] With A [Noun] How To Clean Grout With A Homemade Grout Cleaner 21: How To Make A [Adjective] [Noun] The Easy Way How To Make a Large Monogram Cutout The Easy Way 22: How To [Verb] Your [Noun] (In [#] Mostly Easy Steps) How To Stage Manage Your Wedding (In Six Mostly Easy Steps) Stand out with large list posts. 23: My [#] Best [Noun] My 101 Best Disney World Tips 24: [#] Things You Might Be Thankful For About Your [Noun] 99 Things You Might be Thankful for about Your Husband 25: [#] Easy [Noun] Ideas 135 Easy Elf on the Shelf Ideas This is #TheBestEver. 26: The Best Ever [Adjective] [Noun] Solution For [Noun] The Best EVER Homemade Carpet Cleaning Solution for Machines Entertain your readers. 27: The [#] [Superlative Adjective] [Noun] Of All Time The 50 Funniest Tumblr Posts Of All Time 28: [#] Of The [Superlative Adjective] [Noun] We've Ever Seen 99 Of The Funniest Pinterest Pictures We've Ever Seen Be honest, and tell your own story. 29: [#] Things I Wish I Knew About [Noun] 20 Things I Wish I Knew About Photography Posing 30: How I [Verb] [Noun] For The Week how i prep food for the week 31: I Am Always Sure About [Noun] I Am Always Sure About What I Don't Want Shock your readers with something unexpected. 32: [#]  Reasons To [Verb] [Noun] Daily 16 Reasons to Have Sex Daily 33: What's That [Noun]? DIY [Noun] For The [Noun] What's that smell? - DIY Poo Fragrance Spray for the Bathroom Go against the grain. 34: Forget The [Noun], Try This [Noun] Forget The Chocolate Bunny, Try These Easter Sweets 35: Stop Searching For A [Adjective] [Noun] Stop Searching For A Magical Exercise Routine Share case studies of past success. 36: Welcome To [Noun]: [Noun] [Verb]  [Noun] With Next To Nothing Welcome To "Bestie Row": Lifelong Friends Build Row Of Tiny Houses In The Middle Of Nowhere. Be inspirational. 37: When You Feel [Past Participle] when you feel shaken. 38: [#] Ways To [Verb] [Adverb] 5 Ways to Fail Gracefully Why not rant a bit- or go to the extreme? 39: Dear [Audience]: You're Not [Present Participle] Dear Teachers: You're Not Fooling Me 40: The Subtle Art Of Not [Present Participle] The Subtle Art of Not Giving a F*** Note: The original headline spelled out that expletive, definitely catching an unsuspecting audience off guard. Expect a few (OK, a ton of) four-letter curse words if  you click through. Blog post series still work. 41: [#] Days To Great [Noun] [Series #]: [#] Ways To [Verb] With Your [Noun] 29 Days to Great Sex Day 10: 16 Ways to Flirt with Your Husband Build on your previous success. 42: [#]+ More [Adjective] [Noun] Ideas 16+ More Creative Garden Container Ideas 43: [#] Things I Wish I Knew About [Noun] 20 Things I Wish I Knew About Photographing in Manual Mode Note: This one is awfully similar to #29, isn't it? The same blogger saw the success from her first headline structure like this and repeated it. The result? The second post was also super successful at capturing  social shares. Find what works for your audience and repeat your success. Bonus! A Few Of 's Most Popular, Super Cool, Non-Lame Headline Ideas has a top posts feature built into it to help you review what's popular. Here's a glimpse of the most-shared headlines on the blog: Now It's Your Turn To Rock These Headline Ideas I recommend taking some advice from Upworthy as you get started with these headline ideas: Write 25 headlines for every blog post. Not only can you use all of the data and examples from this post for inspiration, that practice will help you write better headlines every time- and consistently. When I started writing at least 25 headlines for every post, our traffic started taking off slowly but surely. We were able to reuse some of the best headlines in our social messages and email A/B tests. I'm telling you that this works- and that's one of the reasons we built the headline analyzer right into to help you get the most out of every blog post you publish. Good luck, and tell me all about your headline journey! I'd love to hear more about your headline ideas.

Financial Management week 5 Essay Example | Topics and Well Written Essays - 250 words

Financial Management week 5 - Essay Example By using the resources optimally, financial management can actually help a company to remain financial stable even during hard times when a firm is unable to generate sufficient sales. Cash flows of an organization are considered its life blood because without cash an organization cannot simply exist. It is therefore critical for every organization to manage its cash flow in optimal manner in order to generate sufficient liquidity to pay off its day to day expenses as well as debts. (Webster, Gans, Milburn, & Simmons, Jr., 2007) If cash flows are not managed properly, first thing a company will experience will be the constraints on its liquidity. Apart from liquidity, firm may also not been able to pay for its day to day expenses which could invariably result into its decline. Improper cash flow management may also result into non-optimal use of cash into activities which may not help maximize the returns to the shareholders of the

Export Final Project - Malaysian fashion retailer wishing to expand Term Paper - 1

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Commercial Law Essay Example | Topics and Well Written Essays - 4000 words

Commercial Law - Essay Example According to the problem, Gill who had made hire-purchase contract with Bob’s Motors by exchanging her Ford Fiesta with Nissan Micra by overlooking her previously made contract with Universal Finance. Besides, the third problem in this case depicts the issue of serious engine fault in a second-hand Nissan 370Z sports car by Hussein after purchasing it from Bob’s Motors. Therefore, the study provides relevant advice to Hampshire Hire Ltd, Universal Finance Ltd and Joan along with Hussein on the basis of the case situation. The discussion of the study provides the claims that can be made by each party relating to the case and also ensures to demonstrate effective remedies that are available for the parties to claim their responsibilities. With reference to the problem associated with the case of Bob’s Motors Ltd., it has been ascertained that John, a key representative of the company (Bob’s Motors Ltd.) had entered into a valid contractual agreement with Hampshire Hire Ltd. for selling Nissan Note cars for  £13,000 each. According to the deal, Bob’s Motors is likely to deliver four new Nissan Note cars on 25th June 2014. In the similar context, Hampshire Hire has accepted the terms and conditions of the contract and agreed to carry the pre-ordered vehicles at his own risk. However, the transporter had undergone natural calamities that led all the pre-ordered Nissan Note cars by Hampshire Hire to explode. In this context, Bob’s Motors has denied to take the responsibility regarding the incident. Subsequently, it can be stated that the incident associated with the explosion of four Nissan Note cars during the delivery to Hampshire Hire occurred due to lightning. In relation to the concern associated with the case of Hampshire Hire, the occurrence of such unavoidable incident can be termed under the consideration of Force Majeure. According to Sale of Goods Act in English contract law, it

Read all about it Essay Example | Topics and Well Written Essays - 1000 words

Read all about it - Essay Example Alternative Hypothesis: There is a significant difference in the length of words found in newspapers and magazines. The mean length of words in newspapers is statistically greater compared to the mean length of words in magazines. The mean length of words for the magazine is 4.65, with a standard deviation of 2.32. The median is 4.00, and the most frequently occurring word length is also 4.00. The range is 11.00, with the shortest word having one character, and the longest with 12. There are a total of 100 entries for this sample. The cumulative percentage distribution for magazine word length shows that more than half of the words (59%) found in a magazine are shorter than 4 characters. 90% are shorter than 9 characters while almost all at 99% are not more than 11 characters in length. On the other hand, the average length of words in a newspaper is 4.57, with a standard deviation of 2.50. The median is 4.0 and the most frequently occurring word length is 3.0. The shortest word has only 1 character and the longest has 11 characters. There are also a total of 100 words for the newspaper sample. The cumulative percentage distribution for newspaper word length shows that more than half of the words (59%) found in a magazine are shorter than 4 characters. Almost 90% (89%) are shorter than 8 characters while almost all at 98% are not more than 10 characters. The results show that there is no significant difference in the mean length of words in a newspaper versus those found in a magazine. Thus, the null hypothesis is not rejected. Suresh has empirically shown that words in either print media are no longer than those found in the other. In the mid-60s, AMM destroyed the last remaining ground rules of free music with their aesthetic of total sound. Rob Young reflects on the groups achievements over 30 years, and finds their collective approach very much alive. Three men, grey haired, have been making

The Neopteran Questions for an Exam Essay Example | Topics and Well Written Essays - 1500 words

The Neopteran Questions for an Exam - Essay Example For instance, the naiad mayflies may live up to one or two years in freshwater aquifers, but adults stages last for a few days at most. Though juvenile mayflies feed on algae and smaller insects, the adults cannot eat due to reduced, non-functional mouthparts. Male fore legs are modified for grasping the female during mating. Near adulthood, naiads rise to the surface of water and molt to develop external wings so that they can move to shore. Mayflies are the only insects which molt after developing functional wings during the pre-adult stage called sub-imago. Adult mayflies rise on same days forming large flying swarms so that females can lay eggs on water surface before dying. Within the mayflies, different species occupy very different niches. The naiads of Blue Quill mayflies possess large mandibles for grazing detritus and periphyton. Like ephemeroptera, the Odonates also have aquatic naiads but possess a highly modified labium for catching prey. They adults too have chewing mou th parts and hinged jaws are used as tools to capture and bring prey to mouth. They also have very specialized copulatory behavior in which male grabs female from behind her head with claspers at tip of abdomen, the female receives sperm from his second abdominal segment, and releases fertilized eggs into the water. Males defending the best grazing area have a better chance to attract more females and thus produce more offspring. The neopteran (new wings) insects have the ability to fold their wings back against their abdomen at rest. Neoptera are subdivided into exopterygota and endoterygota depending on the development of wings through the juvenile stages, and into further groups depending on the modification of their mouthparts. In exopterygota, the metamorphosis is simple or incomplete, and wings gradually develop externally without going through a true pupal stage via molting. The juveniles also usually have similar feeding habits as the adults. The endopterygota undergo comple te metamorphosis and development of major structural differences between immature and adult stages occurs. The developing wings are not visible in the initial stages (larvae). An inactive stage called pupa is formed after several molts which does not feed and move. During this pupal stage big changes take place internally. After the pupal stage, a highly active winged adult appears. The larvae and the adults often adapt to different habitat and use different types of food resources. The evolutionary stages of endopterygota allow the juvenile and adult stages of insects to specialize in different resources, contributing to the extensive and successful radiation of the group. For instance, a bark beetle undergoes egg, the three larval instars, and the pupal stages before rising as an adult beetle. Question Two The sea otter is the smallest marine mammal having no insulating layer of blubber. The warm skin of sea otter is protected against the cold water by a thick layer of air trapped within very dense and longer fur hairs. The hairs are even denser at back of the body which is mostly in contact with the water. Though air provides far better insulation than blubber, sea otters cannot dive deeper and thus are restricted to shallower, coastal habitats. As Allen rule suggests, the legs, ears, and snout of sea otter are shorter for conserving heat in the colder climate. They form a streamlined

Bacteriology Case Study Example | Topics and Well Written Essays - 500 words

Bacteriology - Case Study Example difficile microorganisms. The selected methods must be affordable for the organisation undertaking the testing. Since the different methods require different testing durations, the number of samples and the time results expected also determine the testing methods to be utilised (DuPont 2011). To ensure that all these factors have been met, optional methods can be utilised either singly or by combining two methods. The best option for testing would be combining Glutamate dehydrogenase (GDH) assay with enzyme immune-assay (EIA). The combination of these methods would enhance the limitations experienced by each method and increase the reliability of results. Samples would be prepared and each sample tested using both methods, and results recorded separately. A comparison of the results would then be undertaken to establish the various attributes being analysed by the results. The GDH method has been identified as having high sensitivity, but very poor specificity. The method can, therefore, accurately rule out the presence of clostridium difficile, but cannot ascertain the presence of the microbes (Goldenberg et al. 2010). The method rarely produces a negative for samples labelled true-positive using the EIA testing method. In most testing processes, GDH produces 100% specificity result because of the lack of false positive result, from the testing. The combination of these methods would enhance findings since GDH produces high sensitivity, and EIA produces relatively high specificity. Combining these methods, therefore, presents researchers with a capacity to have reliable results from the laboratory testing of clostridium difficile. GDH accurately tests the presence of enzymes produced by these microorganisms, but cannot ascertain the presence of C. difficile since similar enzymes are produced by other bacteria (Eastwood et al. 2009). The method can, therefore, rule out the presence of the microbial

The Neopteran Questions for an Exam Essay Example | Topics and Well Written Essays - 1500 words

The Neopteran Questions for an Exam - Essay Example For instance, the naiad mayflies may live up to one or two years in freshwater aquifers, but adults stages last for a few days at most. Though juvenile mayflies feed on algae and smaller insects, the adults cannot eat due to reduced, non-functional mouthparts. Male fore legs are modified for grasping the female during mating. Near adulthood, naiads rise to the surface of water and molt to develop external wings so that they can move to shore. Mayflies are the only insects which molt after developing functional wings during the pre-adult stage called sub-imago. Adult mayflies rise on same days forming large flying swarms so that females can lay eggs on water surface before dying. Within the mayflies, different species occupy very different niches. The naiads of Blue Quill mayflies possess large mandibles for grazing detritus and periphyton. Like ephemeroptera, the Odonates also have aquatic naiads but possess a highly modified labium for catching prey. They adults too have chewing mou th parts and hinged jaws are used as tools to capture and bring prey to mouth. They also have very specialized copulatory behavior in which male grabs female from behind her head with claspers at tip of abdomen, the female receives sperm from his second abdominal segment, and releases fertilized eggs into the water. Males defending the best grazing area have a better chance to attract more females and thus produce more offspring. The neopteran (new wings) insects have the ability to fold their wings back against their abdomen at rest. Neoptera are subdivided into exopterygota and endoterygota depending on the development of wings through the juvenile stages, and into further groups depending on the modification of their mouthparts. In exopterygota, the metamorphosis is simple or incomplete, and wings gradually develop externally without going through a true pupal stage via molting. The juveniles also usually have similar feeding habits as the adults. The endopterygota undergo comple te metamorphosis and development of major structural differences between immature and adult stages occurs. The developing wings are not visible in the initial stages (larvae). An inactive stage called pupa is formed after several molts which does not feed and move. During this pupal stage big changes take place internally. After the pupal stage, a highly active winged adult appears. The larvae and the adults often adapt to different habitat and use different types of food resources. The evolutionary stages of endopterygota allow the juvenile and adult stages of insects to specialize in different resources, contributing to the extensive and successful radiation of the group. For instance, a bark beetle undergoes egg, the three larval instars, and the pupal stages before rising as an adult beetle. Question Two The sea otter is the smallest marine mammal having no insulating layer of blubber. The warm skin of sea otter is protected against the cold water by a thick layer of air trapped within very dense and longer fur hairs. The hairs are even denser at back of the body which is mostly in contact with the water. Though air provides far better insulation than blubber, sea otters cannot dive deeper and thus are restricted to shallower, coastal habitats. As Allen rule suggests, the legs, ears, and snout of sea otter are shorter for conserving heat in the colder climate. They form a streamlined

Fast Plants Materials and Methods Essay Example for Free

Fast Plants Materials and Methods Essay When first preparing our fast plants we had to set up four different systems that would dictate our variable of fluorescent light. Each system would provide light to our fast plants for different amounts of time per day. Our systems were set up for 0 hours of light, 6 hours of light, 12 hours of light, and 24 hours of light. To setup the lab we began to setup our lighting system with fluorescent a timer for each set of fast plants. Our 24 hours was set up in the classroom with a lighting system directly above it. For our 0,6, and 12 hours we placed the fast plants inside of a cabinet to prevent the fast plants from being exposed to outside light. Once our plant light houses were setup we began preparing the growing systems and plants. We started by using a thoroughly wet water mat and wick. We fed our wicks up through the bottom part of our plant pots, which were made out of Styrofoam. After the wick was fed through we placed the water on top so the top 3cm of the wick was touching the water mat. After preparing the wick and water mat we then placed the prepared soil and blue crystalized fertilizer in the plant pots. After the soil was placed we distributed 4 plant seed evenly throughout the plant pots. After we labeled each Styrofoam plant holder accordingly to date and variable used, we covered the plant seeds lightly with fertilizer. Once the seeds were planted we placed the Styrofoam holders on top of a container of water with bottoms of the wicks placed in the water. Then we placed four different Styrofoam pots under each of our lighting systems. Once the plants were placed we made sure the plants were about 10cm below the light. After the growing system and plants were complete we set the timers for the light systems to four different times: 0hrs, 6hrs, 12hrs, and 24hrs. After four days of growing we observed and measured each plant that grew in our 8 pots (4 seeds per pot). Once measured and the data was recorded, we removed the 3 smallest plants from each pot, which left us with 32 different fast plants. This method of removing plants to prevent overcrowding is called â€Å"thinning†. Each day we replenished the nutrient solution and replaced the plants so they were about 10cm from the light source. On day 18 we terminated and new buds or flowers so that the plant can focus on seed growth. Then on day 37 we removed our plants from our watering system and allowed them to dry until brown and crispy, which was about one week. Then we cut off our stems and seed pods and crushed the seed pods to acquire our seeds.

Staff Guide on Assessment and Moderation

Staff Guide on Assessment and Moderation Purpose The purpose of the assessment and moderation staff guide is to ensure: All staff are aware of the moderation activities requirements All staff are aware of the assessment requirements; adheres to the quality standards (i.e.: fair, valid and consistent assessment) expected from external parties (e.g.: NZQA) Policy This policy will be achieved through planning and implementation of an annual Moderation Calendar, and regular analysis of assessment results.ÂÂ   Findings and action plans from moderation activities will be implemented and monitored by identified parties Procedure The Programme Leader will be responsible for managing the expectations and delivery of internal and external moderation activities; which includes and are not limited to a. completing an annual Moderation Calendar for the department b. monitoring action plans developed to address findings from moderation activities c. implementation of action plans, where required d. the day-to-day running and requirements of the Moderation Calendar e. monitoring and/or reporting any risks identified from moderation activities to the Academic Board Key responsibilities Programme Leader Prepare Annual Moderation Calendar to include pre-,post-, and external moderation requirements Identify any assessments requiring amendment after post-moderation Summarise results of annual moderation activities and record key learnings Identify moderators required and assign moderators for stages of moderation Nominated Moderator Carry out moderation activities as requested (pre-, and post-) Complete moderation and reports to be submitted to Programme Leader Teaching Staff Discuss planned moderation activities and nominate moderators Complete review of assessment materials Complete amendment of assessment materials with consultation with Programme Leader Policy Quality Indicators Moderation activities are planned and carried out according to the annual Moderation Calendar Assessments submitted meet the quality standards (i.e.: fair, valid and consistent) expected from external partied[AG1] (e.g.: NZQA) Part 2: Personal Reflection Moderation is comprised of a set of procedures designed to ensure quality assurance through monitoring and evaluation of assessments (The Skills Organisation Incorporated[AG2], 2014). The characteristics of moderation activity include fairness, validity, reliability, consistency, sufficiency and authenticity (The Skills Organisation Incorporated, 2014). The five different types of moderation will be discussed below. In addition, a reflection form personal practise of some factors that can have an impact on the type of moderation will also be discussed. Internal pre-moderation Why: This is carried out by nominated internal moderators to ensure the validity and sufficiency of assessment materials prior to being used by learners (The Skills Organisation Incorporated, 2014). Any actions identified following this activity must be implemented, reviewed and moderated prior to being used by learners. Review of factors and issues: In my[AG3] experience, this is a crucial process which requires time and attention, to ensure for the validity and sufficiency of assessment materials. The responsibility is with the moderator to ensure he or she is knowledgeable of the learning outcomes, the assessment requirements and assessment materials. Internal post-assessment moderation Why: This is carried out by nominated internal moderators to ensure there is fairness, validity, consistency and authenticity displayed by the assessor of the assessment materials (The Skills Organisation Incorporated, 2014). Review of factors and issues: This process can be used to ascertain if the learning has occurred for students. In my experience, internal post-assessment moderation requires a sample of highest, middle and lowest graded assessments. This is to ensure there has been consistency in the assessors judgement in allocating marks for the assessments. This is also an opportunity to gain an insight into the students learning progression. However, there has also been times that an assessor has received the feedback and/or suggestions from the action plans in a negative manner, creating an environment that is less conducive. There has also been times whereby there has been leniency from the moderator due to sympathy or the fear of causing offence to the assessor. Such behaviours can have serious consequences[AG4], relating to both the quality of the assessments as well as the integrity of the process. Peer moderation Why: This is carried out to ensure there is consistency between assessors within the same department and/or organisation (The Skills Organisation Incorporated, 2014). Review of factors and issues: In my personal experience, peer moderation can create a perception whereby an assessor may feel targeted[AG5] due to the feedback provided. Often, an assessor may feel like he or she needs to be able to justify his or her decisions, which can lead to an environment that is less conducive. On the other hand, peer moderation can also be a very useful process whereby assessors are given an opportunity for wider collegial discussion, which can assist with learning and further understanding of the assessment materials. External pre-assessment moderation[AG6] Why: This is carried out by nominated external moderators to ensure there is fairness, validity, consistency and authenticity displayed by the assessor of the assessment materials (The Skills Organisation Incorporated, 2014). Any actions identified following this activity must be implemented, reviewed and moderated prior to being used by learners. Review of factors and issues: As previously identified, this is a crucial process to confirm assessment materials are fair, valid and consistent with the required standards. The moderator is required to have sufficient understanding and knowledge of the learning outcomes, assessment requirements and assessment materials. External post-assessment moderation Why: This is carried out by nominated external moderators to ensure consistency, validity and reliability of assessment between Tertiary Education Organisations, Government Training Organisations, Industry Training Organisations and schools are being maintained (The Skills Organisation Incorporated, 2014). Review of factors and issues: The findings from post-moderation can be useful in ascertaining if the learning[AG7] has taken place, as this provides evidence of learning outcomes being achieved by learners. This further solidifies the characteristics required by moderation, for example, authenticity. References The Skills Organisation Incorporated. (2014). Moderation. Retrieved from http://skills.org.nz/assessment__moderation/moderation

Happiness Comes From Within :: Happiness Essays

Their farm was two hundred acres of corn fields, cows, pigs, and, of course, chickens. No farm would be complete without chickens. At the southeast corner of the farm, behind the smaller corn field, was the brook with clear cold water that reached past my knees. On most weekends my family would go to visit our friends, the Tailors, who had at one time seven boys to keep them company. All of them were grown with their own lives to attend to, except for Dan, who stayed on at the farm to help keep up the crops. His younger brother Dave still came back to the farm, from the busy city, to visit and bring his children to see their grandparents. Even though they were about the same age as my brother and I, we did not play with them because they were greedy and didn't suit our playing qualifications by continuously changing rules and cheating. It was rare that we encountered them anyhow, and that suited us fine. Most of the time we would stay the whole weekend. Our parent's elected t o sleep in a tent, while my brother and I slept in one of the many cozy bedrooms of the farmhouse. We loved it there and secretly both he and I wished that we could stay forever. There were separate reasons why we loved it there. My brother, Forest, had a choice of over a dozen different old cars and trucks. Forest was allowed under the hoods so that he could tinker with the engines and figure out how they functioned. He was a ten-year old mechanical genius. Everyone knew that he was going to grow up to be a mechanic. When he was five or six; Forest found an old transmission behind the barn; in two hours he had taken it apart and put it back together again without prior instruction. Old mister Tailor watched from a distance while Forest disassembled and methodically assembled the transmission to its original form.Our parent's are proud and still equally impressed as the day it happened. They still brag and carry on about his genius endeavor, as they do with both of us for the many special encounters accumulated during our formative years. My reasons for loving that farm cannot be so simply expressed.

The Dani 1962 :: essays research papers

Balien Valley, New Guinea   Ã‚  Ã‚  Ã‚  Ã‚  The Dani tribe lives in the Balien Valley of New Guinea. The Valley is very green and full of tropical life. The tribe is spread among a network of small villages. Each village consists of ten to thirty individuals of the same or closely related family. Villagers live in huts made of local grasses and sticks. The women farm while the men the weave and protect the tribe from enemy raids.   Ã‚  Ã‚  Ã‚  Ã‚  The Dani are in constant warfare with a neighboring tribe. They believe that if someone dies from enemy hands then they have to be avenged. Wars are mostly fought to avenge deaths, to settle quarrels between the tribes, and just because some enjoyed fighting. Wars are fought with bow and arrows and spears with barbs, the barbs attach themselves in the enemy’s flesh, making it very painful to remove. Warfare is very structured and full of rules to which both sides comply. Battles do not begin until both sides have all their men present. No wars or raids take place at night.   Ã‚  Ã‚  Ã‚  Ã‚  Ghosts control the people by fear. The ghosts come from discontent or neglected spirits of the dead. Ghosts dominate the night. They strike fear into all. During the night they hide along the paths and wait to eat whoever passes. The ghosts also eat the people’s food, the bananas in the forest and the crops in the gardens. Since the ghosts are so feared the people take preventative steps to make sure that their tribe’s spirits are always content. When a tribe member is killed, the tribe must avenge that death or they go through spiritual decline. The dead are bathed with pig fat or else their spirit would feel neglected. A Wyantonafe, Pig Treasure Ceremony, renews their spiritual self and strengthens the community’s spirits.   Ã‚  Ã‚  Ã‚  Ã‚  In the mourning the men go to their towers to watch for enemy advancements, during this time the men also weave. Women do not weave, most of the older women wouldn’t be able to because fingers are cut off after a death of a close family member. If the men see no sign of the enemy they set a fire telling the women that it’s safe to go to their farms. The men only do the farms hardest work. The women do work around the huts and in the farm.   Ã‚  Ã‚  Ã‚  Ã‚  The children learn the their roles in the tribe by imitating those older than them.

History of Translation in Canada Essay

The study of translation has been the center of attention of several scholars and schools of thought during the last three decades. Some terms related to the field of translation studies belong to a common language that it has been incorporated to the everyday language of translators; such as correctness, similarity, fidelity, original text, adaptation, equivalence, translation strategies, among others. However, most of the time these translations and equivalences express a connection between the source text and its final version; in such a way that conveys the same communicative function in their respective cultures. Cuba has not been exempted from the translation studies; most of the research on translatology can be referenced back to Amparo Hurtado, David Curbelo, Rodolfo Alpizar and Lourdes Arencibia whom have done a profound research on this branch of the linguistics science during the last thirty years. However, in the first stage of the current term paper it was established -in the case of the English Language Department at the Universidad de Oriente- that the history of translation in Cuba was lightly treated. A survey conducted among 10 students of the second year of the English Language Major during the present academic course (2011-2012) showed that they had a limited knowledge on what history of translation is; however, they seemed to find difficult to characterize translation in Cuba given that they do not have any source where to find information about the issue and their input on the topic was insufficient. Consequently, a question arose: how could they know about the History of Translation in Cuba? Hence, the insufficient knowledge regarding the history of translation in Cuba by the English Major Students of the Universidad de Oriente constitutes the scientific problem of this research. The object of this term paper is the translatological work of Jose Marti Perez The research domain is the translation of the book Greek Antiquities carried out by Jose Marti Perez. The objective is to carry out a contrastive analysis of the translation work developed by Jose Marti Perez of the book Greek Antiquities, which would help to illustrate the general characteristics of the translatological work in the XIX century in Cuba, in order to propose an instrument in the 3rd stage of the research that facilitates the searching of information on the History of translation in Cuba by the English Major Students of the Universidad de Oriente. In order to accomplish the objective in this second stage term paper some scientific tasks were taken into consideration on this second stage: †¢ To approach the XIX Century translation in Cuba and Jose Marti’s translatological work. †¢ To conduct an epistemological analysis of translation, methods and techniques †¢ To develop a contrastive analysis of some fragments of the book Greek Antiquities together with the translation undertaken by Jose Marti Research Methods Theoretical Methods: †¢ Analysis-synthesis: this method had been used to collect and analyze outstanding information acquired from the bibliography consulted. †¢ Hermeneutic: this approach was used to interpret and understand the information gathered. †¢ Induction-Deduction: In the analysis of the different bibliographical sources that contributed to the theoretical explanation of this research. ` Empirical Technique: †¢ A survey applied to students of the second year of the English Language Major. The idea to defend is that a contrastive analysis of the translations work carried out by Jose Marti Perez of the book Greek Antiquities with the original work may be useful for ELP students to learn about XIX Century translation in Cuba. This term paper is structured into one chapter, subdivided into three sections. The most important contribution of this research is to provide English Language Major Students with a contrastive analysis of the translations work carried out by Jose Marti Perez of the book Greek Antiquities that they can use as a bibliographical and practice material for the subject Introduction to translation. An approach to translation undertaken in Cuba in the XIX Century. Jose Marti and his translatological work. Translators in XIX century were people who mostly had the opportunity to travel abroad (mainly Europe and the United States), often motivated by separatist aspirations, therefore, by study or experience, they knew several languages and interacted with other cultures. Among the most important figures of this period were Jose Maria Heredia y Heredia (1803-1839), Gertrudis Gomez de Avellaneda(1814-1873), Antonio and Eusebio Guiteras Font. Even heroes of our independence war like Juan Clemente Zenea and Diego Vicente Tejera made some translation works, but it is undeniable that the most important figure in this period was Jose Marti Perez. Like many men and some women with access to a good education in his time, Marti studied Latin, Greek, French, English and even some Hebrew. Due to his studies, intensive reading and extensive travels; Jose Marti came to acquire a deep knowledge of his mother tongue, virtually in all its variants. His command of English was deepened and strengthened as he lived in the U. S. His travels through Latin America and Europe enriched his knowledge of French and English, in that way he translated the works of Victor Hugo, Ralph Waldo Emerson and Helen Hunt Jackson into Spanish. The translatological work that was carried out in the XIX century will be illustrated through analyzing a sample of a translation developed by Jose Marti. Even when in the XIX century there is no evidence of any translation school in Cuba and those works were made empirically, some epistemological aspects about translation should be taken into account, like correctness and similarity, methods, techniques and strategies, which will help us to evaluate the quality of the translation in this century. Contrastive analysis of some fragments of the book Greek Antiquities and the translation undertaken by Jose Marti. Using the model proposed by Professor MSc. Tania Vivar in her master thesis, a sample of the translatological work of Jose Marti will be analyzed in order to prove that he was able to translate properly and according to the target readers. He translated from English into Castilian to the Newyorker publishing house Appleton and Co. : Greek Antiquities by J. H. Mahaffy (1883) as part of a group of historical-didactic works. Even when Marti never had any academic formation in translation or in history of Greece, his vast culture was a powerful weapon when translating this book. It can be stated that Jose Marti respects the external and also the internal order in his translation of the original text, the number of paragraphs, the order of the chapters and the sequence of the ideas and uses a neutral vocabulary in accordance to the type of text that he is translating. The work is addressed to the Spanish-speaking public so the translation is direct, which facilitates the correct translation of some idioms and helps him to handle properly with cultural issues. The translation is very faithful to the original text and the statements are very clear and concise. To achieve this purpose he used the literal translation in multiple occasions. In order to create a translation as close as possible to the target readers Marti did some necessary additions and omissions which added logical meaning to the Spanish version and made it look as a text written originally in Spanish. Through the use of literal translation it is not always possible to achieve the same tone of the original text; as a solution to this problem Marti used the modulation. Using his enormous culture and his full knowledge of his mother tongue, Marti could change the original text and reformulate many of the ideas using the implicit translation as he did in some other times, but in this specific translation he only makes few adaptations that were necessary to maintain the tone of the original text. In this translation Marti is able to use different methods that go from the literal method (with techniques like the literal translation) to the interpretative-communicative method (modulation and variation). He was not attached to any specific method or technique; this also demonstrates that he could decide the more appropriate one depending on the type of text, the target reader or the complexity of the idea. Conclusions Translation is considered to be the transfer of meaning from one language into another, respecting the author’s intention and taking into consideration the context which will give a particular sense to such meaning. Throughout all of our history translation has played an important role. For those reasons, the authors of this term paper consider that it would be very useful to undertake a research through a three-stage format with the purpose of providing information regarding the history of translation in Cuba. Therefore, a contrastive analysis of the translation work carried out by Jose Marti Perez of the book Greek Antiquities with the original work was developed, which helped illustrating the general characteristics of the translatological work in the XIX century in Cuba. Hence the authors of this term paper believe that an instrument in the third stage of the research will facilitate a thorough search of information on the History of translation in Cuba by the English Major Students of the Universidad de Oriente since it deals with a subject that has barely been dealt with. Recommendations ? It would be advisable to conduct further research on this important topic, due to its relevance to the English Language Major. ? The results of this paper could be implemented in the study material of the subject Introduccion a la traduccion for second year students of the English Language Major.