Saturday, May 23, 2020

Essay On Iraq - 765 Words

United Kingdom has voted in favor of all the resolutions in which resolution 1-1 is based on; 1189 (1998), 1269 (1999), 1368 (2001), and 1373 (2001). Thus, demonstrating a strong commitment to condemn terrorist attacks over the years. Once again, United Kingdom will vote in favor of a resolution that is believed to maintain worldwide peace and security, to condemn terrorist acts, and to foster cooperation between nations in order to solve the conflict. Through peaceful and diplomatic processes, the United Nations has tried to disarm Sadam Hussein in 12 years, consecutively after his wars in which hundreds of thousands died. The government of United Kingdom is aware of Iraq’s lack of effort to comply with passed relevant resolutions and†¦show more content†¦France will be an ally since President Chirac opposes the intervention of Iraq’s sovereign borders and seeks for an increased Iraqi cooperation by extending inspection and giving Iraq more time to comply. China will be an ally since they support giving more time for inspections and Iraqi cooperation. Russian confederation will be an adversary since they may have different perceptions of the Iraq conflict. Historically, they have contradicted the proliferation of Western ideas in politics and society. This conflict will provide United Kingdom with an opportunity to strengthen diplomatic relations with the Russian confederation. United Kingdom will reiterate its efforts to favor the integration of Russia in the international system and global economy. Thus, attempting to build a strategic partnership with Russia in favor of the European region. 3. Although, United Kingdom acknowledges Iraq’s history and its lack of effort to comply with previous resolutions, the government considers as strengths in this resolution the states’ attempt to solve Iraq’s conflict through peaceful processes. United Kingdom’s government perceive weakness in clause #9, since the country is not interested in engaging in a coalition of states intervention to make Iraq comply with resolutions forcefully. United Kingdom’s interests and values are portrayed in the clauses of the resolution 1-1, except for clause #9. United Kingdom’s government believes that theShow MoreRelatedIraq Essay1738 Words   |  7 Pagesare the result of war. Most people in the world do not know what it is like to live through a civil war, but many kids and families in the country of Iraq know nothing else. Since 1918 Iraq has been in a civil war. You may be asking â€Å"how could a conflict endure for this long?†. The answer to that question is that the three general groups that Iraq is composed of remain in constant conflict. The Kurds, Sunnis and Shiites have never and will never get along. The Iraqi government uses its power toRead MoreIraq Essay1023 Words   |  5 Pages The Republic of Iraq is a country that has gone through extreme damages due to multiple wars causing a lot of harm to its people, wildlife, and the environment. It is a country governed by democracy and is rich in history as it became independent from Britain and Saddam Husseins Baath Party. Air Defense Artillery was able to show its capabilities when they intercepted a tactical ballistic missile that was launched from Iraq during Operation Iraqi Freedom in 2013. Because of this event, KuwaitRead MoreIraq Essay768 Words   |  4 PagesIraq, is officially named â€Å"The Republic of Iraq†. The country is located in Asia. The media of Iraq was very under the radar until the year of 2003, after the Iraq war. The laws of havi ng only one news station were abolished. Journalists were allowed the freedom to report the news, as they saw it first hand. Iraq is also one of the most strategic land of business opportunities in the middle east. In the middle east, Iraq is known to be of extremely high quality, in their education. It is taught inRead MoreIraq Essay730 Words   |  3 PagesTo be successful in Iraq, and in any war for that matter, our use of force must be tied to a political objective more complete than the ouster of a regime. To date, that has not happened in Iraq. It is time it did. In the past week the situation in Iraq has taken a dramatic turn for the worse. While we may have differed on how we went to war, Americans of all political persuasions are united in our determination to succeed. The extremists attacking our forces should know they will not succeedRead More War in Iraq Essay801 Words   |  4 Pages War in Iraq nbsp;nbsp;nbsp;nbsp;nbsp;Picture this, you, in a 3rd world country, no friends no family for thousands of miles, hungry, not feeling so well, tired, exhausted and being forced to fight thousands of people who want you out of there country? Fun? I wouldn’t think so†¦ This is a reality for thousands of American Soldiers stationed in Iraq and maybe your reality if the draft is reinstated. Now, picture this. You’re watching the news, they are calling out birthdays, oh they choose yoursRead MoreWar In Iraq Essay1522 Words   |  7 Pagesinvaded sovereign country of Iraq. An invasion based on questionable intelligence and sold to the public as a national security issue. The financial cost to the US population has been enormous,â€Å"The U.S. war in Iraq has cost $1.7 trillion with an additional $490 billion in benefits owed to war veterans,† (Reuters).(2) However that pales in comparison to human cost the invasion has taken on the both the American and Iraqi peop le. Over 4,424 Americans have been killed in Iraq and 32,000 have been woundedRead MoreEssay about War in Iraq713 Words   |  3 Pages The war in Iraq brings up a lot of questions, about the future decisions of President of the United States of America, Mr. George W. Bush. After the terrorist attack on the United States, which shook the whole world, US went to war with Iraq. I believe that this is a war on terrorism, and not an â€Å"Oil War†, how other like to refer to it. United States want to liberate people in Iraq and bring up the standards of living in that very rich, but at the same time poor country. nbsp;nbsp;nbsp;nbsp;nbsp;BeforeRead MoreIraq and Democracy Essay711 Words   |  3 PagesIraq and Democracy Systems based on guaranteed freedoms, the rule of law, and peaceful electoral transitions are obviously desirable for all. Todays debate over bringing democracy to the Muslim Middle East often centers on whether the region is ready for democracy (Newsom). A number of problems the US has to face during transferring democratic essentials seems to just increase: ongoing fights in whole Iraq, a lack of governmental structure, a shortage of charismaticRead MoreWar in Iraq Essay1159 Words   |  5 Pagessky rocketed. The solution to this problem would have to be one that begins with the removal of all foreign troops from the Middle East. To begin, the major cause for resistance of the Islamic countries is the foreign occupation of countries like Iraq. This occupation occurred due to terrorists flying planes that had been high jacked into the Twin Towers and the World Trait Center. The occupation then began when former President Bush declared a war on terrorism and sent troops over to the MiddleRead More War with Iraq Essay1944 Words   |  8 Pages The war with Iraq began about fifteen years ago. Still to this day people are torn between going to war and trying to keep peace with Iraq. Back when the United States first had a problem with Iraq was when they invaded Kuwait in 1990, and refused to leave. Their were three main causes that made Iraq invade Kuwait. The Iraqi leaders have always considered Kuwait to be part of Iraq because of the way it used to be a long time ago. Second, the country of Kuwait is full of oil. I am sure that was the

Tuesday, May 12, 2020

The French Revolution Essay example - 891 Words

The French Revolution The French Revolution evokes many different emotions and controversial issues in that some believe it was worth the cost and some dont. There is no doubt that the French Revolution did have major significance in history. Not only did the French gain their independence, but an industrial revolution also took place. One of the main issues of the Revolution was its human costs. Two writers, the first, Peter Kropotkin who was a Russian prince, and the other Simon Schama, a history professor, both had very opposing views on whether the wars fought by France during the Revolution were worth its human costs. Krapotkin believed that the French Revolution was the main turning point for not only France but for most†¦show more content†¦He also began one of the bloodiest periods in French history, the Reign of Terror. During the Reign of Terror, more than 30,000 people were executed, mainly for opposing Robespierres views. Late in 1794, Robespierre was put to death and a new lea der was looked for; this of course turned out to be Napoleon. With many conquered lands under his belt by 1798, Napoleon had a huge following and planned a coup detat. On November 18, 1799, Napoleon became the First Consul of France, or in his mind the dictator. Napoleon then crowned himself Emperor in 1804 and conquered many countries including Austria, Prussia, and Russia in 1805,06, and 07 respectively. Such a strong ruler is bound to fall eventually, this happened in 1815 with his death. Even with the many improvements to the country of France in the late 1700s and early 1800s, some still believe that the French Revolution was not worth its human costs. Detailed below are two opposing viewpoints on the topic. Peter Krapotkin, a revolutionary Russian prince, argues that the French Revolution paved the way for expansion and democratic growth. Krapotkins first argument is that the French monarchy before the Revolution deprived the lower class citizens of food and necessitie s. There was a shortage of food at the time, and the prices were too high for the lower class to afford. The monarchy also taxed the lower class, which made it even harder for them to afford the food that they needed. During theShow MoreRelatedThe French Revolution And French Revolutions2006 Words   |  9 PagesAlthough the American and French revolutions both took place in the late 18th century, both fought for independence, and both portrayed patriotism, the revolutions are markedly different in their origins; one which led to the world’s longest lasting democracy and the other to a Napoleonic Dictatorship. Political revolutions in America and France happened because people felt dissatisfied with the way their country was run. In North America they rebelled against rule from a foreign power, they wantedRead MoreThe French Revolution And The Revolution1523 Words   |  7 PagesThe French Revolution was a time rife with violence, with many revolutionaries using extreme actions to overturn the French Monarchy and create a government based on equality and justice, rather than tyranny and despotism. This violence reached gruesome and terrible heights throughout the revolution, but was justified by the revolutionaries, who believed that their goals of total equality, the end of tyranny, and the return to a virtuous society, allowed them to use means necessary to attain theseRead MoreThe French Revolution And The Revolution1336 Words   |  6 PagesAnalysis The French Revolution was such an important time history. Not only was it a massacre with many lives being lost, including that of Queen Marie Antoinette and her husband King Louis XVI, it was also a time of great political turmoil which would turn man against man that being the case of Edmond Burke and Thomas Paine. Edmond Burke a traditionalist who believed the people should be loyal to the king against his former friend, Thomas Paine a free thinker who believed in order for things toRead MoreThe Revolution Of The French Revolution1040 Words   |  5 PagesWhile there were political and social causes of The French Revolution the most important cause was actually economic. A few years before the French’s revolution the French spent approximately 1.3 billion livres, 13 billion dollars, on the American Revolution. This gracious contribution caused trouble at home. The French Revolution was one of the most important events in history. While it changed the social structure in France it also affected many different countries across the world. â€Å"the treeRead MoreThe French Revolution And The Revolution1640 Words   |  7 Pages The French Revolution is often seen as one of the most influential and significant events in world history (Voices 9). The surge of rebellion present in those against the old regime, or Ancien Rà ©gime, inspired reformers for generations to come. Nevertheless, the French Revolution would not have occurred without the aid of the Enlightenment Thinkers, or Philosophà ©s. These Philosophà ©s’ ideas sparked the French Revolution. Prior to the French Revolution, France was radically different. It was theRead MoreThe French Revolution And The Revolution1321 Words   |  6 Pages The French Revolution The French Revolution was an iconic piece of history that help shape the world. It was a time were great battles occurred. Blood sheds happen almost every day. The streets were red by the blood of bodies that were dragged from being beheaded. The economy was in bad shape. But before all of this the French had a few goals but there was one goal that they all wanted and that was to get rid of the monarchy. This idea did not arrive out of nowhere, the commoners were influenceRead MoreThe French Revolution And The Revolution1223 Words   |  5 Pages French Revolution As the Enlightenment began in the middle of the 17th century, people began to use reason rather than stick to tradition. New Enlightenment ideas spread throughout Europe such as ideas on government. Enlightenment thinkers such as Rousenan believed that the best government was one formed with the general consent of the people. Other Enlightenment thinkers such as Voltaire and Montesquieu believed in freedom of speech and a separation of power within the government. All of theseRead MoreThe French Revolution And The Revolution1221 Words   |  5 PagesWhen people think of the French Revolution, they immediately think of the country of France and how the Revolution affected it. What most people do not think about however, is how the Revolution affected other countries, specifically the country of England. England was affected positively and negatively by the Revolution in that there was an increase of political involvement, but there was a collapse in the economy due to war declared by France. The French Revolution created a battle of conflictingRead MoreRevolutions And The French Revolution956 Words   |  4 Pages Revolutions are a common occurrence throughout world history. With the amount of revolutions in history, there are those that get lost and those that are the most remembered or well known. One of the well known revolutions is the French Revolution which occurred in the years 1789 to 1799. Before the French Revolution, France was ruled by an absolute monarchy, this meaning that one ruler had the supreme authority and that said authority was not restricted by any written laws, legislature, or customsRead MoreThe Revolution Of The French Revolution1636 Words   |  7 Pageswas an old fortress that had served as a royal prison and in which gunpowder was stored. This will be the place where Parisian crowds will lay siege on and use the gunpowder for their weapons, and this will become a great turning point in the French Revolution. 3) The Great Fear was the vast movement that the peasant insurgency of sacking nobles’ castles and burning documents would blend into. This attack was mainly because of seigneurial dues and church tithes that weighed heavily on many peasants

Wednesday, May 6, 2020

Is the traditional two parent family best Free Essays

While it is shown in everyday life that traditional two parent families can raise DOD, healthy children, there is no solid evidence and certainly no law against the less traditional single parent family or same-sex parent family. In the following paragraphs I shall discuss the above statement. The argument for a two parent family is often that a child raised by two parents receives more attention and care, and that they experience less distress as they don’t have to suffer a separation or the repercussions of one. We will write a custom essay sample on Is the traditional two parent family best? or any similar topic only for you Order Now Although in many cases this can be true, it isn’t a solid argument as it is not certain that every child with only one arena receives little or less attention (it often depends on the parent(s’) profession(sub and It Is not certain that every child with only one parent Is In their situation because of a divorce or separation. Also, the effects of attention on children are not a case of ‘more attention means higher IQ’ or ‘more attention means happier child’, as the health and happiness of a child depends on a number of things. However, it is true that in cases where the child does not experience a separation or divorce, the child is much more likely to have a happy childhood. Another argument for traditional two parent families is that the child is raised in a stable environment and would experience less or no trauma. A Canadian experiment carried out with mice found that offspring raised by both parents developed more brain cells, as the mice with two parents were better cared for. However, the raising of mice is far simpler than the raising of human children, and the study depends on the Idea that If a child has two parents, they’re bound to have more attention. In reality, the amount of attention that a child gets depends on the nature of their arenas, their parents’ professions, the number of siblings that the child has, and perhaps whether or not the family has a nanny. It appears that it is true to say that children who receive more attention and care in their early years are better off, but not necessarily that children in traditional two parent families are going to receive a lot of attention and care. A widely accepted opinion of single parent families is that if a person is raising a child or children alone, the parent experiences the stresses and strains of parenting n a much more intense way than if they were not single, as they do not have a partner to help them, and that this is unfair on the child and results in issues for the child or children. Another Is that caring for a child alone means financial problems, as the family relies on only one wage rather than two, so children are more likely to be malnourished or face poverty in general. In the last 40 years, the number of single parent barnacles has almost tripled, and there Is a correlation In the number of teens and children being treated for eating disorders, which are often fuelled by unstable f things (for example, the pressure of society to have a certain type of body), but it is possible that the two things are connected. There are few strong arguments for single parent families rather than two parent families as opinion usually seems to be either that single parent families aren’t as good as two parent families, or that single parent families can be Just as good as two parent families, but it could be argued that in a single parent family, there aren’t disagreements between the two parents and that in some cases a child can be raised tit a lot of stability as they’re relying on one person alone. As a person who was raised in a two parent family but dealt with a parental separation in my late childhood, I can provide some insight to the effects of the two different types of family. I am thankful that I was raised in a two parent family, as it meant that overall there was a larger income for my family, which was fairly large, and I definitely agree that as an infant I received either the average or above average amount of attention needed for proper growth and development of a child, and this dead to me being an intelligent and functioning human being. I also agree with the idea that the separation of parents induces stress in a child, which I certainly felt. Although the separation itself wasn’t traumatic at all and took place in what was probably the best and most gradual way, I picked up on the stress of my parents and of course it isn’t a pleasant experience for anyone. In conclusion, the development of a child depends on a large number of factors, and although the number of parents the child has is one of those factors, it is not the only one and it is often not the most important one. How to cite Is the traditional two parent family best?, Essays

Saturday, May 2, 2020

Cosi Essay Dale Tilley free essay sample

How Successful Has Lois Nowra Been in Challenging the Significant Ideas of Love, Fidelity, Sanity and Insanity in Cosi? In the play Cosi Louis Nowra challenges the important themes of love, fidelity, sanity and insanity within a range of dramatic techniques. Cosi is set in Melbourne, during the early 1970’s. Numerous political and radical events were occurring. The Vietnam War protest was raging, the sexual revolution was rolling, and mental illness was still misunderstood and mistreated. Due to these contexts, love, fidelity, sanity and insanity are big issues that surface throughout the play. Nowra comments on society’s issues. Firstly, he uses dialogue to convey the characters various thoughts and feelings towards these issues. Secondly, he uses symbols to comment on the treatment of mental patients. Thirdly, Nowra uses conflict to discuss the issues that are faced by society. Finally, Nowra uses character development to portray a shift in attitudes towards the issues. By examining these dramatic techniques, we are able to see how Nowra challenges the ideas of love, fidelity, sanity and insanity. One of the main and most important themes explored in Cosi is the question of love and fidelity. In Cosi, this issue is portrayed as a sore point for the characters, as most of them have split feelings about this topic and have very strong, different views. This is shown in Act 1 Scene 2 by Doug who says Women like to pretend they don’t play around but they’re just more secretive about it. Cherry and Ruth are very negative about sex, stating that most women work hard to keep men out of their pants. While Julie thinks that love is being foolish and stupid. Nowra uses these comments to show the characters feelings and thoughts towards love and fidelity. Another technique utilised in the play is conflict, in the context of love and fidelity, the topic ignites conflict between characters and the clash of conflicting views. Love is defined as an intense feeling of deep affection or to feel a deep romantic or sexual attachment to  someone. At the start of Cosi, love is thought to be not so important and a second hand emotion to anger and fear, which are the two main emotions driving the debate over the Vietnam War. At first, Lewis shares the same values as his best friend Nick, and his girlfriend Lucy, who believe that love isn’t important due to the ongoing Vietnam War. This is shown when Lewis says â€Å"Love is not so important nowadays. † (Page 10) Referring to the Vietnam War and the fact that with the turmoil and problems that the world is facing at that point in time, love is just not important and accepted with the way the world is at that point. This statement implies somewhat of a middle ground as it reflects the views and values of one group at the time, (the group who believes that love isn’t important in a time of crisis) but it challenges the attitudes of those who believed that love is in fact important and necessary in a time where hatred, anger and fear are so prominent. Julie â€Å"†¦That’s what love is, being foolish. I’ve always thought love was being foolish and stupid. It’s about being on the edge and I like being on the edge†. From this quote Julie believes that to be in love is to be silly and do foolish things, go places, see and do things you haven’t done before and just live on the edge. It also seems that July sees love as a drug or having a drug like effect, which could be relevant as she is in the mental institution due to a drug dependency. This statement challenges the attitudes towards love in the 1970’s because in this time, even though societies view was starting to change, love was still viewed to e a simple straight affair. Nowra uses the technique of dialogue to convey the feelings and thoughts towards love by the cast members. Fidelity is defined as faithfulness to a person, cause, or belief, demonstrated by continuing loyalty and support, or in the context of Cosi; Sexual faithfulness to a spouse or partner. Cosi is set in a period of ‘free love’ where the traditional morals and ideals of society were being questioned, and often rejected by the younger generation. Women had access to the new contraceptive pill and this made it easier for women to engage in sexual relations outside of marriage. This bought about a questioning of the need for marriage and fidelity. During the play it becomes apparent that Lucy (Louis’ girlfriend and roommate) and Nick (Louis’ best friend) are having an affair. Nick and Lucy both share similar beliefs that the Vietnam War protest is more important than anything else. Nick and Lucy are the presented as representatives of the more modern attitudes towards love and fidelity. This is shown by Lucy and Nick being advocates of free love and seeing sex and love as two different things, this is evident when Nick says to Lewis â€Å"She’s sleeping with you, were having sex† (referring to the relationship between Nick and Lucy. ) and â€Å"Lucy’s not possessive about you, I’m not possessive about her. What’s the fuss? † This shows how societies’ views of love and fidelity and what is acceptable are changing to a more laid back, free attitude. These quotes reflect the values and attitudes towards sex at the time, as women were now more freely engaging in sexual relations outside of marriage, and demonstrating ‘free love’. After Lewis’ learns of the affair between his best friend and girlfriend, he comes to the realisation that â€Å"Woman’s consistency is like an Arabian Phoenix†, which in this context, means a woman’s fidelity is often talked about and widely believed to be genuine, but never seen. Lewis now believes that women are deceitful and not to be trusted. The quote very much supports the attitudes of society towards fidelity as society viewed women to be untrustworthy and unfaithful. Another reference to fidelity in Cosi is the play with in the play, Cosi Fan Tutti, an opera written by (OddFuture) Wolfgang Amadeus Mozart in 1790. The title roughly translates into â€Å"Women are like that† and involves two men who pretend to go to war but rather, they stay and disguise themselves and attempt to prove their lovers infidelity, which they eventually do. This opera demonstrates a view that woman’s fidelity is an ideal that is never achieved. Cosi fan tutti encourages this theme and Cosi shares the same view. Cosi shows that this view of a woman’s faithfulness is a timeless view as it has spanned nearly two hundred years and is still shared in the play. Although the women in these two productions (Cosi and Cosi Fan Tutti) are unfaithful, so are the men. In Cosi Fan Tutti, the men do lie and disguise themselves from their lovers. Also, in Cosi, Lewis is unfaithful to Lucy as he kisses July. The line between sanity and insanity is explored through Nowra putting the patients side by side with society in the 1970’s. People who behaved abnormally were declared insane and placed in mental institutions that were shunned by society. While the institutionalised patients in Cosi were viewed as ‘madmen’ from outsiders, Lewis soon discovers that they are, in many ways, ordinary people. Societies’ treatment of supposedly ‘mentally ill’ people provides an important background to the play. Cosi shows  the state of the mental institutions of the  time in Australia. This is symbolised by the burnt out  theatre  at the mental institution. This setting of a burnt-out theatre depicts the miserable environment the patients of mental institutions are forced to live with. As they are ostracised by the community, a lack of care and support is shown through the rejected and deteriorating theatre. The treatment and misunderstanding of mental patients reflect the values and attitudes of society at the time, which were wrong and mislead. Insanity is described as â€Å"a state of mind that prevents normal perception, behaviour, or social interaction; seriously mentally ill†. Throughout Cosi, the patient’s sanity is referred to using the dramatic technique of dialogue. Society’s understanding and acceptance of mentally ill patients is very low and misinformed, this is evident in the quote from Nick â€Å"Mad actors are bad enough, but madmen†¦Ã¢â‚¬  This quote reflects the attitude and values of society extremely well. Nick, like the rest of society at the time, is uninformed and mislead about mental illness. He believes that conducting a play with mental patients would be an incredibly hard task to complete successfully. On the positive side of the sanity conflict theme, is Justin, a social worker, who believes the patients are â€Å"Normal people who have done extraordinary things, thought extraordinary thoughts. † Another quote from that supports the patients is: â€Å"The thing is, and you’ll discover this, is that they are just normal people, well, not quite normal, or else they wouldn’t be here, would they? † These statements are significant because they challenge the attitudes towards mental illness in the 1970’s, a time where mental illness was misunderstood and shunned. Justin brings a voice of understanding into Cosi, and appears to be the only ‘sane’ character that truly understands the patients and confronts the attitude of the time. Nowra uses the dramatic technique of dialogue to convey Justin’s understanding of the mental patients and give them normal qualities. Louis Nowra has successfully challenged the themes of love, fidelity, sanity and insanity through the skilled use of themes, techniques and context. Nowra has challenged society’s expectations of a woman’s rights and commitment and brought into light the treatment and misapprehension of mental patients during the 1970’s.

Sunday, March 22, 2020

Zara Marketing Case Study Analysis Essay Example

Zara Marketing Case Study Analysis Essay Zara Marketing Case Study Analysis: Design amp; Development of Integrated Communication Plan for Zara Zara Marketing Case Study Analysis Overview: Introduction Zara, the world’s biggest retail chain store of Inditex Group was founded by Amancio Ortega in Spain in the year 1975. The most profitable brand of Inditex is headquartered in La Coruna in Spain. The group has global presence in all the continents Asia, Europe, Australia, America and Africa. The business model of Zara is completely based upon the short deadlines, lesser quantities and an impressive range of options for style and clothes. Zara’s success depends upon two critical factors i. e. * Following the trend to be able to sell the garments at particular moment when people demand that kind of style and that too without any advertising. * Trusting the employees for designing the clothes and giving them the power to delegate. Event Analysis Brand Analysis The presence of Zara in 74 countries with a network of more than 1900 stores which are ideally located in all the major cities speaks about the strong brand presence of Zara across the globe. The 5 keys which make the Zara’s Business Model a success are: STORE: It acts as a meeting platform for the Zara fashion brand and the customer. New products are introduced twice a week. It has been found that at the topmost stores of Zara 17visits per year by every customer is done to checkout latest Zara brand clothings. TEAMS: The Zara teams have an extensive sales knowledge which is totally focused towards the customer. The friendly sales team of brand Zara creates a pleasant and customer friendly environment at Zara. We will write a custom essay sample on Zara Marketing Case Study Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zara Marketing Case Study Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zara Marketing Case Study Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer CUSTOMER: The business Model of Zara brand is totally customer centric therefore customers play leading role in each and every aspect of Zara be it Production, Teams, Logistics or Store designs. DESIGN / PRODUCTION: The production and designing team of brand Zara is inspired by the stores which are directly connected to the customers. That is why Zara has the specialty of immediately reacting to the latest trends in fashion industry with the help of well managed and efficient team of 186 suppliers and 200 designers. LOGISTICS: All the clothing’s are designed with keeping in mind the maximum flexibility and it is mostly customer oriented. It hardly takes bare minimum time of 24 hours from receiving order to delivering the product to the store. Branding is unique technique or method of clearly highlighting the features of the product which makes the product or service different and, much more attractive than the competitors. It also reflects the customer’s experience of the business and has impact on every interaction business has with its customers and suppliers. Successful branding means promoting all the strengths the business has. Zara has strengths like: * Faster delivery of newer products * Effective Value chain Management * Latest Design and Trends Audience Analysis The target audience of Zara through this event would be fashionable consumer which is more educated, demanding and fashion savvy. This ‘New breed of shoppers’ is found to be loyal and loves freshness and variety. The fashionable consumers of Zara buy because of interest which gives them pleasure and enjoyment and is a meaning of self-expression. That is why their purchasing experiences are fantasy, fun, social or emotional gratifications which result in impulsive buying behavior. Involvement is another aspect of consumers as they attach some meaning to the clothes they buy because there is major role of fashion which is being played by fashion in their society. The main drivers which make them buy Zara clothing’s are projection of desired self-image and their individual motives as well. Personal, aesthetic and economic values guide their consumer behavior. The emotional factors which influence the consumer behavior are: * Short span of decision time. * Feeling of getting constrained * More impulsive buying * Desire to reward themselves. The retail environment could be best used for influencing their moods which results in impulsive buying. Impulsive buying behavior of the target audience is of following types: * Fashion Oriented * Strongly involved with the latest fashion trends, which helps in providing experiential or sensory cues through their fashion products. * Symbolic Interactions Impulsive buying also results due to symbolic interactions of the fashion products and due to emotional experiences of the consumers. * Thus it is very necessary to understand the impulsive buying behavior of the target audience reading the experiential perspective which helps in developing the guidance strategies. * Band Analysis * Now we need to find the right band which goes with Zara’s image. Moreover the chosen band or musician should go al ong with the brand image Zara carries, according to the target audience and should go along with the Breast cancer Cause too. Few shortlisted Bands and Musicians are listed below along with their key attributes: The main market segments which will be attending the Zara’s brand event organized for raising money for breast Cancer Research would be women and young well educated girls starting from the age group of 22 years onwards. This will also include housewives and plus size women. Even Zara would like all such consumers who are well aware of the cause of Breast Cancer to join the event and contribute towards the social cause. Mostly women and young girls would be attracted towards such kind of event because breast cancer is mostly found in women. After analyzing all the most famous rock bands and musicians Kylie Minogue seems to be the best artist for performing for the Breast Cancer Festival and the reason being she herself has fought breast cancer at very early age and she enjoys international pop stardom although she belongs to Australia, which goes along with Zara’s brand image too as it is Spanish company ruling the whole fashion industry worldwide. The best part is that Kylie being a woman can easily catch the fancy of the target audience who are also women for this Zara Event. Event Detail Other important details of the vent which would be organized can be easily followed from the table depicted below along with the reasoning why they should be made part of this festival: Sponsorship Activity Sponsorship works as a key for a strong and powerful marketing plan. Sponsorship is the in-kind support or any kind of financial assistance given to specific activity to reach specific business goals  (Freidman, 2012). Here in case of organizing Zara Festival the supported activity is Breast Cancer research and the business goal of Zara is to reach out to its target audience through this festival. Through this festival they want to raise money to support the cause of breast cancer. Potential ESB/ National Brand Sponsors Qantas airlines The airline is both domestic as well as international airline and Zara being an upmarket brand most of its audience travels by air. So Qantas can launch a scheme that they will give rebate on airline tickets to the audience who buy Zara outfits this way they will have mutual sales benefit. Mor4eover Qantas can donate say $5 per airline ticket bought by Zara customers to breast cancer research foundation. Qantas can contribute money for the event and can also sponsor the flight for Kylie too. MTV Since this is a musical event so sponsorship or partnership with MTV would be of great benefit for Zara as well the popularity of the music channel will also grow. They can do live telecast of the music eve and thus gaining TRP’s and get ahead of their competitors and this will prove to be good advertising for Zara as well. Tropicana Juice Manufactured by the PepsiCo would be also a good national brand sponsor because this way they can get good amount of sales during the vent and promote healthy drink which will keep the fitness freak audience healthy and smart. PepsiCo can contribute by sponsoring the event. This way they will also get brand recognition and whatever sales they make, they can donate some portion to Breast Cancer cause too. McDonalds Getting a national brand sponsor like McDonalds to sponsor the vent which sit eh topmost fast food chain Zara would be able to satisfy the appetite of the audience as well as can get good amount of money for the event sponsorship. Local Brand Sponsors The Melbourne based potential sponsors which have been selected and which match the cause, brand and event are listed below. CABRINI HOSPITAL, Malvern Cabrini Hospital located in Malvern, Australia can be potential local brand sponsor for the Zara Fashion Festival. The well-known breast surgeon which they have is Dr. Jennifer Senior; she performed the breast cancer surgery for Kylie Minogue too. The sponsorship will be mutually beneficial for both the parties because the audience for them is the same. This will help Zara in increasing their sales and attracting more women audience who will contribute to this noble cause and at the same time both Cabrini Hospital as well as Zara will create positive publicity along with enhancing their visibility too. Hair Dresser Brad Mullins and Makeup Artist Sarah Tammer Cutting edge hairdresser Brad Mullins will guide women regarding hair styling suiting their personality and give their hair complete makeover. AT the same time makeup artist Sarah tamer will also work upon giving a new dimension to the personality of the women using her bets makeup strokes. They will use latest styles and trends to give awe inspiring looks to the women and young audience’s This will be mutually beneficial as it will enhance the brand image of both Zara as well as the makeup artist and hair dresser. Moreover the sales will also enhance form the profitability point of view. Ripple Melbourne Massage Day Spa and Beauty Women are always attracted towards getting beautiful skin and always wanted to look beautiful so on the makeover day Ripple Melbourne’s beauty specialists will help in making women look beautiful and guide them about what can be done to stay and look smart and beautiful. This way both the beauty and Spa will be benefitted as well as the Zara Fashions will get enough brand visibility. National Breast Cancer Foundation They will educate the target audience about breast cancer, cause and how to fight them. And mutually Zara will also get benefitted as they will get brand differentiation by aligning with the cause of breast cancer. Whatever donation Zara will receive or it can also work upon giving away $1. Per Zara outfit sale to National Breast Cancer Foundation. Selling the Sponsorships The sponsorships would be sold by first arranging a meeting with their publicity manager. Then we will explain them how whether local brand sponsor or national brand sponsor will be benefitted by associating with Zara’s breast Cancer supporting Festival Campaign. The key benefits which the sponsors will derive by sponsoring this breast cancer suppor6ting event would be: * Shaping the attitude of consumers and enhancing the brand image as well as association with such good cause will develop a positive brand image in the minds of consumer and they will tend to buy such good products. Driving their sales efforts, especially in case of food and beverage sector sponsors will derive greater benefits  Ã‚  Ã‚   through bigger sales and sampling, thus PepsiCo and McDonald will get greater benefits if they sponsor this event. *   Helps in Creating Positive publicity and heightening the visibility of the company as well as the brand. The media will definitely cover this event thus t hrough print as well as electronic media they will get wider exposure. Enhance their product differentiation from competitors as the target audience will definitely carry positive image about the product which has a positive image being associated with a social cause like breast cancer. * Help in portraying the image of ‘Corporate Citizen’ role in good capacity. The sponsoring company will be viewed as good neighbor by target audience as the company will be seen as supporting community as well as economic development of society.   Sponsoring such event will definitely help in enhancing not just business but will also help in developing VIP relations and consumer relationships. Thus using the direct marketing efforts of the events like sending mailers and newsletter regarding the events which will carry or talk about the sponsorship partners of Zara Event will deftly give strong brand image and differentiation to the sponsoring companies. Promotional Efforts Zara follo ws a very unique advertising and promotional approach and spends much lesser than their competitors on advertising. Large scale advertising is being taken care of by Zara so we need to support this large scale advertising of event through Point-of-Purchase advertising, sales promotion techniques, support media and social networking opportunities Point-of-Purchase advertising It is the best and the most effective way of advertising and promotional graphics are being developed which help in influencing the consumer behavior when the consumer is making purchasing decision. POP helps in creating impact on the buying decision by turning it into the favor of specific brand or product in-store. Moreover the POP application fits well as signage to so many applications like shelf, floor, walls, and window and vehicle decals too. Like signage or boards for Zara festival events with all relevant information should be places in various areas of the Zara store as well as should be advertised at various public places like grocery stores, fast food outlets and traffic signals banners can be out. Even hospitals can also be targeted. Sales Promotion techniques The techniques adopted by manufacturer to buy more and enhance the sales of products are called sales promotion. It mainly uses short-term a nonrecurring techniques to increase sales. The sales promotion for this event can be done by advertising the free samples scheme like if the audience buys a ticket for Zara festival scheme they will get 25% discount on any Zara label they would buy. Premium or Bonus offers can also be given to the target audience like if they buy tickets for the Zara festival they will get a   premium t-shirt signed by Kylie Minogue   or they can get limited editing Kylie music CD. Social networking opportunities A contest on Facebook page of Zara can be started to advertise the event where in the contest winner will get free passes for the Zara festival event. A contest can be designed in way like the consumer needs o answer few questions related to breast cancer and if all of them are correct they will win free tickets for the event. Another contest can be the audience need to upload their image of black and white combination dress and the best dress designed will get a limited edition music CD signed by Kylie Minogue. Public Relations Efforts Finally we need to launch the public relation efforts in order to promote the event and support the cause of breast cancer amongst the target audience. For this we will design a proactive strategy to promote Zara as well as the Breast cancer research as well as reactive strategy will be developed which will be handling after analysis of potential problems which might arise during the course of the festival. Proactive Strategy The main aim of proactive strategy for Public relations for Zara Festival supporting breast Cancer research cause is to communicate the reason for organizing the event and to develop a communication plan which consists of how and when the plan will be communicated. Digital PR is the strongest PR medium which can be used for launching the event and informing and educating about the event. The Digital PR thrives on who we want to inform since it is mostly women and young ladies or rather the whole section of women so it would be better to place the advertisement about the event or create a twitter or Face book page which speaks all about the cause with which this event is associated. We can also create a video in which the CEO of the company and an advertisement linking the vent can be uploaded on YouTube. Another proactive strategy which could be beneficial is placing a full page ad in the women’s magazines say two to three months before the events can also be helpful in increasing the awareness about the cause as well as informing the target audience about the event. Same way a poster competition can be organized online through Facebook regarding breast cancer or designing just simple black and white clothing line and the best design will get a gift hamper from Zara and along with this contest the whole event information can be displayed inviting all the potential customers. Reactive Strategy The reactive approach towards public relations planning is to respond in passive manner to any event once the event has occurred. Many environmentalists might stand against this event as such a large event will definitely create large amounts of carbon footprints. So we need to prepare a strategy beforehand to handle such situation. Firstly we need to educate through a press release that we would be using ecofriendly paper all through the event, secondly the music would not be loud enough to create noise pollution and required permission from the authorities would be taken beforehand. Demonstrate all the efforts taken to reduce the carbon footprints by Zara as a company so that they are convinced that by organizing this event no harm would be done to the environment.

Thursday, March 5, 2020

racism in germany essays

racism in germany essays The black tidal wave of racism and xenophobia spreads further over Europe. While it affects millions of people and spreads over the entire social life, it merely encounters disorderly resistance or lax resignation. Irresponsible politicians and media think of Racism and xenophobia are openly propagated by extreme-right parties and violent action-groups, who recommend installation of a well-established and consequent new order. This tidal wave has resulted mainly from the economic crisis and threatens to flood In a peaceful and prosperous Europe, in a Europe of freedom, annually thousands of cases of power-abuse, acts of violence and racist murders take place (1527 incidents in Germany in the first 10 months of 1991, of which two-third happened in the former DDR, seven thousand in Great Brittain in 1989). Murderous attacks with bombs, molotov-coctails, burning petrol on inhabited buildings, people who are pushed out of a window from a flat or pushed under a car, women being stoned while going to the market, dogs that are released onto children at the entrance of a school (or children that fall victim to violence on a hospital-bed like the children from Chernobyl that were treated in Germany); pregnant women who are being raped; jewish graves and church-yards violated and The victims? Always innocent and poor, in an underdog situation. In most cases they are foreigners who reside in the country, or people considered to be foreigners because of the color of their skin, or migrants, refugees and asylum-seekers. They can also be gypsies, tramps, clochards, prostitutes, drug-addicts or homosexuals. And of course, the jews. The guilty? Mostly youngsters, neo-nazi gangs, skinheads, sometimes military on a night-round, or no matter who, even ...

Tuesday, February 18, 2020

The Profession of Woman Essay Example | Topics and Well Written Essays - 2000 words

The Profession of Woman - Essay Example On the other hand, she advised the teachers to prepare students in such a way that they communicate their intellectual ideas with the third party who might either be an ignorant child or a friend ready to give a listening ear. The article was written by Catherine Beecher who was a member of an illustrious family that was new in England. She was also the founder of Hartford female seminary. She wrought this article because she wanted to create awareness of the female education. She wanted to promote and encourage the provision of female higher education in the United States. She had had the intention of promoting girls to pursue their education to higher levels. She also intended to make people know that it is the responsibility of the parent, teacher, and friends to shape the social, moral and intellectual character of an individual. The intended audience of Catherine is the teachers, parents and the girl child. She says that it is up to mothers and teachers to shape up and guide the growth of the female children, but it is up to the children themselves to form their physical habits and influence their friends positively. There are three major points that come out strongly in this article. The first one is teachers should prepare the students to share their knowledge with others. In the article, it is written that â€Å"†¦.defect in education is that it has not been made a definite object with teachers to prepare their pupils to instruct others. For of how comparatively little value is knowledge laid up in the mind if it is never to be imparted to others, and yet how few have ever been taught to communicate their ideas with facility and propriety. That there is the best way of teaching as well as of doing everything else cannot be disputed, and this can no more be learned by intuition than can any of the mechanical arts.